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Gordon Hester
Gordon Hester
June 06, 2024 | Back to All Videos

Ep 81: Crafting a High-Performance Culture: Insights from the CSO of a $3 Billion Company

On this episode of Direct Approach, Wayne talks with Gordon Hester, a direct selling veteran, lecturer, consultant and author with over three decades of experience with an emphasis on strategic development, analysis and sales who is currently the Chief Sales Officer of the Americas for PM-International. Tune in to this episode as Gordon shares PM-International’s remarkable growth story and explains the strategy, culture and philosophy that fuel this explosive, consistent growth.

For PM-International, 2023 was a year to remember. The company not only celebrated its 30th anniversary but announced its biggest financial milestone to date: reaching $3 billion in annual sales. Over its history, the company has sold 900 million products in 71 countries; filed for 70 patents for its products and applications; and supports a growing global customer base. It is number six on the DSN Global 100 List with 2023 revenue of $3.03 billion.

But perhaps what is most remarkable about PM-International’s growth is its consistency, maintaining three decades of year-over-year growth. How have they managed to grow through global economic upturns and setbacks? What global expansion strategies have they used? How do they leverage culture, belief and a commitment to high performance to build and retain a loyal distributor base?

If the answers to these questions could help you jumpstart your company’s growth journey, make sure to download this powerful new episode of the Direct Approach podcast.

Key insights:

  • PM International’s Success Story
  • Culture of Heart and High Performance
  • People-Centric Approach and Family Culture
  • PM-International’s Event Strategy
  • Global Pricing and Promotions
  • Challenges of Foreign Leadership and Distribution
  • Managing Change and Financial Management
  • Strategies for Growth

And more! 

Watch this podcast below or listen to the podcast.

Available now on your favorite platform! Apple, Spotify, Audible, YouTube

Wayne MoorheadWayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.