BONUS: Leading Through Seasons of Reinvention
In this Direct Approach Bonus Episode, we’re featuring one of the most forward-looking presentations from DSU Fall 2025.
Blake Mallen, Chief Strategy Officer of Herbalife, shares a candid reflection on leadership, loss and resilience, drawing from both personal hardship and decades of experience navigating cycles of growth, decline and reinvention in direct selling.
Rather than chasing a permanent “after,” Blake challenges leaders to embrace the reality of business and life lived in seasons, and why the messy middle is not a detour, but the path forward.
In this episode, you’ll learn:
- Why the “messy middle” is not a setback, but the true path to growth and reinvention
- How leaders can navigate cycles of momentum, plateau and decline without losing clarity or culture
- Why real resilience is about letting go of what was and building forward with alignment and purpose
This episode is a preview of the wealth of video content available in the DSN Library, an exclusive resource for DSN Supporter Companies.
The DSN Library gives you and your teams on-demand access to the latest insights from industry leaders, plus all podcasts, webinars and presentations from past DSN events. From immersive content on the fundamentals of direct selling to laser-focused topics like:
- How to effectively scale internationally
- How to genuinely attract more customers
- How to create, own and defend your company culture
- AI tools and techniques
- Best practices on marketing, strategy, leadership and more.
Ready to explore the full Library? We’re offering a complimentary one-month trial so you can experience the depth and value of DSN Supporter benefits firsthand.
Contact us at support@directsellingnews.com to start your free trial or learn more about becoming a DSN Supporter.
*The DSN Library is exclusively designed for and limited to active corporate direct selling company employees.
Listen or watch this podcast below.
Also available on your favorite platform! Apple, Spotify, Audible, YouTube
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.