Ep 108: The Future of Party Plan: Innovation, Identity & What’s Working Now
In this roundtable edition of the Direct Approach Podcast, Brett Duncan moderates a timely conversation with top party plan executives: Nancy Bogart (Jordan Essentials), Brian Dill (Norwex), Lynn Lippert (L’BRI), and Orville Thompson (Scentsy). Together, they unpack the challenges and opportunities shaping the future of party plan selling—from self-hosting to subscription models to TikTok live selling.
You’ll hear insights on:
- How legacy party companies are modernizing without losing their identity
- Why host programs are shifting back toward customer acquisition
- What reps want now (and how companies are adapting)
And more!
Listen to this podcast below or watch the video.
Available now on your favorite platform! Apple, Spotify, Audible, YouTube
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.