Ep 107: Staying Iconic: How Mary Kay Blends Legacy, Innovation & Purpose
In this episode of the Direct Approach podcast, Wayne Moorehead sits down with two global leaders from one of the most beloved brands in the world: Mary Kay. Dr. Lucy Gildea and Tara Eustace share how the company has remained relevant for over 60 years by balancing innovation with unwavering purpose.
Dr. Gildea, with a PhD in cell and molecular biology, and Tara Eustace, with more than three decades of Mary Kay experience, discuss how the company continues to empower women, evolve with changing consumer needs and lead with authenticity across cultures and generations.
In this episode, you will learn:
- How Mary Kay modernizes while honoring its legacy
- The science and story behind their product strategy
- Why brand purpose and community still win in a digital world
And more!
Watch this podcast below or listen to the podcast.
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Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.