Episode 13: Creating a More Customer-Centric Business
In this episode of Direct Approach, Wayne is joined by Prasad Gankanda, Chief Operating Officer of Young Living. With more than $2.2 billion in sales, Young Living is the pioneer in essential oils and ranked seventh on the 2021 DSN Global 100 List. The nearly 30-year-old company is now in 33 global markets, ships to over 90 countries around the world and has about 3,200 employees worldwide. As its Chief Operating Officer, Prasad has been leading the charge to make the company more customer-focused in a time of dramatic change within the industry.
Prasad has more than 10 years of experience in directing global business operations and has been leading the charge to create a more customer-centric experience. During the pandemic, his combination of operational know-how, entrepreneurial spirit and innate leadership abilities helped his team to pivot to meet the challenges while stabilizing for growth.
Prasad and Wayne will talk about some of those strategies and the importance of nurturing customers at every stage of their journey to improve brand awareness and retention. Prasad also talks about the important role of operations in creating a better overall experience that can elevate the brand and improve sales.
Listen to this podcast below or watch the video.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.