Ep 25: Embracing Change as a Tool for Growth
This episode of Direct Approach is a special interview from the recent 2022 Direct Selling University event held in Frisco, Texas, where Wayne sat down with Brian Underwood, Co-Founder & CEO of Prüvit, and Terry LaCore, Founder & CEO of LACORE Enterprises.
As President, Founder, and CEO of LACORE Enterprises, Terry LaCore is a respected entrepreneur with expertise in sales and distribution. He has leveraged that experience to start multiple successful companies, including b:hip and Prüvit. His global experience makes him a sought-after consultant for logistics management strategy, and he continues seeking out new ideas and products that make a positive difference in the world.
Brian Underwood is a successful entrepreneur, thought leader, philanthropist, and host of the top-rated business podcast, Be You with BU. He also is the Co-Founder and CEO of Prüvit, and since establishing the company in 2015, he has grown it into a leader in the ketone technology space. Prüvit ranked 21st on the 2022 DSN Global 100 List, with more than $598 million in revenue for 2021. In this interview, Brian and Terry sit down with Wayne to look back at the creation and growth of Prüvit, what they’ve learned along the way, and what they would have done differently. They talk about the impact of Amazon on the direct selling industry and how leaders can use it as a tool for growth.
Then, they give a behind-the-scenes look into Prüvit’s recent merger with at-home meal kit company Sunbasket to create PSB Holdings, a new company valued at $1.3 billion. They explain how they identified the right partner for Prüvit and how they’re bringing a brand-new dynamic to the direct selling channel.
Watch the video below or listen to the podcast.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.