Ep 30: Committing to Making a Difference
In this episode, host Wayne Moorehead is joined by Sarah Shadonix, Founder and Chief Executive Officer of Scout & Cellar.
Founded in 2017, Scout & Cellar has made a big splash in a short time. Built around the idea of creating a more natural and healthier wine experience, Scout & Cellar introduced a new way to drink wine—free from artificial processing and ingredients and without added sugars. That Clean Crafted Commitment became the foundation and a core pillar of the brand, and the company’s success in its first five years illustrates how meaningful that commitment has become both to customers and distributors.
Just as fascinating as the success of the company is the unusual story behind it; Sarah left her decade-long career as a litigator to explore her passion for wine, which ultimately led to the desire to create a better wine experience. Five years later, the achievements of Scout & Cellar led to it receiving one of DSN’s Inaugural Bravo Impact Awards at the 2022 Direct Selling News Global Celebration earlier this year. This award honors companies that take a holistic, measured, and incremental approach to growth, innovation and operational integrity and excellence.
On this episode of Direct Approach, Sarah shares the interesting story about how and why she chose direct sales as the business and distribution model– a model that she had no prior experience with.
Sarah also shares how their Clean Crafted Commitment drives transparency and innovation in their product strategy. And, how that same core pillar is helping drive a renewed focus on simplicity. She also talks about the lessons she’s learned about understanding the dynamics of the field, the company’s renewed focus on simplicity and the importance of trust in building a business.
Watch the video below or listen to the podcast.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.