Ep 44: Why CSR Is Critical for Today’s Brands
As director of the Global Amway Brand, Will has supported Amway’s value in each affiliate market worldwide through environmental sustainability efforts and social impact.
Today, Will talks about the emotional nature of a brand, what it takes to bring it to life, the importance of personalization for customers, and why traceability and sustainability are must-haves for every business today. Plus, he shares how companies can start impacting their communities.
Will Templeton joined Amway in 1999 as part of the European Marketing Team and transferred to the Amway World Headquarters in Ada, Michigan, in 2004, where he led product development, brand positioning, communications and market research. He assumed his current role as director in 2021, and his efforts have focused heavily on sustainability issues, volunteering and traceability.
Watch the video below or listen to the podcast.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.