Ep 97: Trailblazing Together: Uniting Global Direct Selling for Maximum Impact
In the latest episode of DSN’s Direct Approach podcast, host Wayne Moorehead welcomes the trailblazing Susannah Schofield, OBE, Director General of the DSA UK and Ireland. Known for her passion, bold leadership and ability to inspire meaningful change, Susannah has been instrumental in redefining the role and potential of direct selling in today’s dynamic and competitive market. Her vision goes beyond incremental progress, focusing on groundbreaking strategies that challenge the status quo and drive long-term success.
From championing proactive change to spearheading a transformative rebranding effort, Susannah provides invaluable insights into how businesses can not only adapt but thrive in a constantly shifting landscape. She highlights the critical role of innovation, technology and strategic partnerships in reshaping the industry while emphasizing the power of collaboration across sectors to elevate the reputation and credibility of direct selling on a global scale.
Packed with actionable takeaways, fresh perspectives and forward-thinking ideas, this is the episode you don’t want to miss.
In this episode, you will be able to:
- Proactive Change is Crucial for Industry Growth
- Personalization Drives Customer Engagement
- Rebranding Can Transform Industry Perception
- Technology and AI Enhance Efficiency and Connection
- Collaboration Strengthens the Industry
And more!
Listen to this podcast below or watch the video.
Available now on your favorite platform! Apple, Spotify, Audible, YouTube
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.