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Mary Young
Mary Young
May 23, 2024 | Back to All Videos

Ep 80: Product Advocacy: How Belief Can Build a Business

On this episode of Direct Approach, Wayne talks with Mary Young, the charismatic Co-Founder and CEO of Young Living. Tune in as Mary recounts the inspirational origin story of Young Living, the direct selling powerhouse she founded with her husband, the late D. Gary Young.

Mary will share her thoughts on how unwavering belief in your product and opportunity will always attract the right people to your company. She’ll also touch on how powerful the touchstones of education and advocacy can be in building a successful, enduring company and team.

Mary was introduced to the direct-selling industry in 1985, and within two years she had cultivated and built a successful multimillion-dollar organization. Since the inception of Young Living, Mary has combined her expansive knowledge and experience in the direct selling industry and hands-on approach to education to help Young Living become—and remain—the world leader in essential oils.

So, if you are looking for inspiration and motivation on how to build and nurture a flourishing direct selling company with a passionate, motivated field, you’ll find both on this episode of the Direct Approach podcast.

Key insights:

  • Mary Young’s Journey to Direct Selling
  • Pioneering a New Category
  • The Role of Farms in the Distributor Experience
  • Expanding Product Portfolio
  • Origins of Young Living
  • Maintaining a Leadership Position
  • Education and Distributor Base
  • Company Growth and Values
  • Product Focus and Business Opportunity

And more! 

Watch this podcast below or listen to the podcast.

Available now on your favorite platform! Apple, Spotify, Audible, YouTube

Wayne MoorheadWayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.