Ep 76: Adapt and Localize: Keys to Global Growth in Direct Selling
Join David Brown and Ryan Thompson, Co-Founders and Co-CEOs of ACTIVZ, on “Adapt and Localize: Keys to Global Growth in Direct Selling.” Launched in 2017, the Utah- based company defied convention and chose to focus exclusively on the Hispanic market by launching in Mexico.
Omnichannel and multinational, ACTIVZ is growing rapidly. In this episode, discover their international expansion strategies, personalized approaches and tech tools that catapulted them onto an elite list of direct selling organizations with four consecutive years of revenue growth! 🚀
David and Ryan share how they successfully launched and expanded internationally, prioritizing relationships and adapting to local cultures. Learn the importance of personalized approaches, omnichannel marketing and innovative tech tools. Whether you’re new to direct selling or a seasoned executive, this episode serves as an incredible startup case study, offering invaluable insights to elevate your global expansion strategy.
Learn key insights on:
- Launching in Mexico first before entering the U.S. and adapting to local cultures and preferences.
- How their focus on relationships and meeting distributors where they are instead of a one-size-fits-all approach enabled organic global growth.
- Hear how the COVID pandemic pushed adoption of virtual tools and why omnichannel marketing protects distributors while expanding reach.
- Designing and implementing compensation plans that motivate and reward.
- Explore cutting-edge tech tools and strategies that are propelling businesses to new heights of efficiency and profitability.
And more!
Don’t miss out on mastering strategies to boost sales, enhance your approach and drive profitability!
Listen to this podcast below or watch the video.
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Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.