Ep 33: Moving Direct Selling Into the Future
In this episode of Direct Approach, Joni Rogers-Kante and Wayne talk about how SeneGence is preparing for the future with the use of technology including VR and AI, and how the company is deploying NFTs as an innovative resource to broaden customer acquisition strategies. Plus, Joni shares the one thing she says, in hindsight, would have saved them a lot of time and money over the last 23 years.
In 1999, Joni made her dreams of entrepreneurship come true when she founded SeneGence. Inspired by an idea she had as a young mother, SeneGence launched with a single product—a revolutionary long-lasting lipstick named LipSense.
While the business and product line continued to evolve over the years, so has Joni’s steadfast commitment to innovate and evolve. Today, she oversees more than 200 employees in SeneGence’s offices worldwide. She and her company have been recognized with honors, including DSN’s Bravo Leadership Award, being named one of the Most Inspiring Trailblazers and Leaders.
In fact, “trailblazer” perfectly describes Joni and her dedication and mission not only for SeneGence but the entire channel.
Listen to this podcast below or watch the video.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.