Ep 99: Avoiding the Trust Crisis: Lessons in Leadership and Innovation
In this insightful episode of Direct Approach, host Wayne Moorehead is joined by industry veteran and business consultant Gordon Hester for a candid conversation about trust, momentum and the critical impact of small decisions. With over 35 years of experience in direct selling, Gordon has worn many hats—distributor, consultant, lecturer and C-level executive.
Gordon dives deep into the difference between transactional and experiential leadership, the growing challenges of omnichannel strategies and how small decisions in the boardroom can have big consequences in the field. He shares his expert perspective on navigating change, protecting trust and why experiential leadership and long-term thinking are essential for driving growth in today’s fast-evolving industry. Offering practical advice on rebuilding momentum, fostering trust and staying people-centric in a business built on relationships, this episode is packed with real-world insights to help future-proof your business.
In this episode, you will be able to:
- Transactional vs. experiential leadership—what really works
- Navigating change: How to adapt without losing trust
- Avoiding common pitfalls in compensation plan changes
- Future-proofing your business with innovation and fundamentals
And more!
Watch this podcast below or listen to the podcast.
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Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.