Ep 148: Jenn Ashby on Building Communities People Want to Belong To

Direct selling has always been built on relationships. But in a world filled with endless content, followers and digital connections, creating a genuine sense of belonging has become even more valuable. In this episode of Direct Approach, Wayne Moorehead sits down with Jenn Ashby, Community & Culture Ambassador at NEW U LIFE, to explore how companies can intentionally build communities people want to participate in, contribute to and stay connected with.

Drawing from nearly two decades of experience across entrepreneurship, direct selling, brand building and community development, Jenn brings a unique perspective shaped by time as a field leader, company founder, technology and systems consultant and community strategist. Jenn explains why having followers doesn’t necessarily mean you have a community. Audiences consume. Strong communities contribute.

The conversation explores how companies can move beyond audience size and engagement metrics to create deeper connections through purpose, identity, shared experiences, education and contribution. Jenn also shares why companies and the field need to co-create community rather than having corporate attempt to manufacture it from the top down.

As social commerce and the creator economy continue to evolve, Jenn believes direct selling already possesses something other channels are actively trying to build: communities rooted in real human relationships. The opportunity now is to become much more intentional about cultivating them for the way people connect today.

In this Bonus episode, you will:

• Why belonging is becoming one of direct selling’s greatest competitive advantages
• How companies can turn audiences into communities built around participation and contribution
• Why purpose, identity, education and co-creation are essential to building stronger communities

Listen or watch this podcast below!

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