Ep 34: Leveraging the Power of Social Media
Wayne Moorehead visits with an industry field leader Independent Prüvit Distributor, known as The Keto Dad…Nick Martinez!
Nick and his wife, Christina, have built an online presence that currently reaches more than 2 million people a month and have what appears to be an infinite funnel for their business.
Nick and Wayne dive into his strategy for growing social capital and explains why mastering one social media platform may be more effective than trying to reach followers on every available platform.
Nick also shares how he teaches new distributors to build their personal brands and what corporate can do to empower distributors to be authentically themselves on social media to build genuine engagement and connections.
More about Nick:
He discovered direct selling in 2009 and truly found his footing when he joined Prüvit in 2015. Looking for a way to boost sales in this side gig, he created The Keto Dad Facebook page and built it from zero followers to 6,000 followers in 18 months. Then, over the next 12 months, he grew that number to more than 100,000 followers, quit his job as a pilot and Nick and his wife Christina—who manages their social media full-time–work together building his online presence as the Keto Dad.
Nick also shares how one moment at a corporate event and exposure to personal development was the pivotal moment in his business that changed his mindset and belief in himself and what corporate can do to support field leaders in this area.
Watch the video below or listen to the podcast.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.