Ep 27: Making a Difference Through Direct Selling
In this episode of Direct Approach, Wayne is joined by direct selling veteran Dallin Larsen, Founder and Chairman of Vasayo.
In 2016, Dallin launched Vasayo, a direct selling company that specializes in health supplements and prides itself on having an advanced delivery system to provide maximum effectiveness for each customer. Vasayo is the latest success story for the man who has spent more than three decades in the channel and is the second nutrition company Dallin has launched.
Not only have Dallin’s companies made a difference in the lives of distributors and customers, but his success has earned him Ernst & Young’s Entrepreneur of the Year award for the Utah Region, as well as being named its National Entrepreneur of the Year for Emerging Markets. He also received the CEO of the Year Award from Utah Business magazine. In today’s conversation, you’ll hear just how unique and personal his leadership style is and gain a better understanding of how making a difference in people’s lives is part of his life’s mission.
Today on Direct Approach, Dallin and Wayne talk about the value of relationships and the importance of recognition in direct selling. Dallin talks about how his leadership style has evolved through the years, what he believes are the signs of a great leader and how leaders should be planning for the future. Finally, they’ll look at some of the changes taking place in the industry and what that means to all of us going forward.
Watch the video below or listen to the podcast.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.