In this episode of Direct Approach, Wayne is joined by Jesse McKinney, the millennial Co-Founder & CEO behind one of the channel’s fast-growing brands, Red Aspen. Jesse believes in leveraging technology and high-end branding in order to help distributors do the heavy lifting when it comes to product distribution, brand strategy and social marketing. She’s passionate about providing women with opportunities that help them reach their full potential through relevant training and education, meaningful work, quality products and exceptional service.
And it’s working—Red Aspen is enjoying hyper growth. They broke even just six weeks after their launch, four years ago in October 2017. They have experienced growth every year since, achieving $20 million in revenue in 2020…and 2021 is on track to keep the year-over-year growth trend going. They’re pushing boundaries—and you’ll learn all about it in this episode of Direct Approach.
Jesse and the Red Aspen team are true innovators and disruptors. Wayne and Jesse get candid discussing the reality of navigating hyper growth, technology, social selling, product rationalization and more!
Watch the video below or listen to the podcast.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.