Ep 23: Using Data to Stay Focused on Customer Needs
In this episode of Direct Approach, Wayne is joined by Travis Garza, President of Sales and Marketing at Plexus Worldwide.
When Plexus was founded in 2006, it offered a single product: a breast self-examination kit. But two years later, CEO Tarl Robinson bought the company and reinvented it as a leader in health and wellness. Today, Plexus Worldwide offers products in three verticals—weight loss, nutrition, and personal care—and was a finalist earlier this year in the Better Business Bureau’s Torch Awards for Ethics. In 2021, Plexus ranked 28th on the DSN Global 100 List with $509 million in revenue, and it is also a four-time honoree of the Best Places to Work in Direct Selling.
In 2020, direct selling veteran Travis Garza joined Plexus as President of Sales and Marketing. Bringing more than 20 years of sales and marketing experience to the table, he remains focused on implementing new strategies and tools to help teams achieve their professional and personal goals. Today on Direct Approach, Travis and Wayne look at how the way people shop and communicate has changed in the digital age and what that continues to mean for direct selling customers. They also talk about how the language of direct selling has changed, how technology has extended the industry’s reach and the importance of using data properly to create a more consumer-centric experience.
Listen to this podcast below or watch the video.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.