Ep 106: From Skeptic to CEO: Ørjan Sæle’s Disruptive Path to Reinventing Direct Sales
In this inspiring episode of the Direct Approach Podcast, Ørjan Sæle, Co-Founder of Zinzino, shares his transformative journey from a skeptical teenager wary of the channel to building one of the fastest-growing Scandinavian direct selling companies. With a bold, customer-first philosophy and a revolutionary test-based nutrition model, Ørjan has helped lead Zinzino to over $200 million in sales last year and is on track to surpass $300 million this year.
Beyond Zinzino’s growth, Ørjan’s story—marked by early field struggles and a media firestorm—reveals how persistence, vision and a passion for sustainable growth led to business success and legal reform in Norway, shaping ethical direct selling. His insights offer a masterclass for executives and entrepreneurs seeking to drive meaningful, lasting growth in an evolving industry.
In this episode, you will be able to:
- Customer-Centric Model as a Legal and Sustainable Necessity
- Innovation Through Test-Based Nutrition
- How Vision and Continuous Improvement Drive Success
And more!
Listen to this podcast below or watch the video.
Available now on your favorite platform! Apple, Spotify, Audible, YouTube
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.