Episode 16: How Millennials and Gen Z are changing direct selling
In the final episode of the 2021 season of Direct Approach with Wayne Moorehead, Wayne is joined by Jason Dorsey, President of the Center for Generational Kinetics, sharing highlights from his new book, Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It.
In 2011, Jason and his wife, Denise, founded the company that has become the leader in generational research and solutions. With an emphasis on Millennials and Gen Z, the Center is the go-to resource for businesses who are looking to crack the code about the mindset, worldview, and behavior of generations from Baby Boomers to Gen Z. The Center’s research on generations provides powerful and predictive clues that help people and businesses successfully connect, build trust and drive influence.
Jason has become the world’s foremost expert on generational research. He has appeared on 200+ television shows and has headlined events worldwide, sharing his global view of generational differences and helping separate generation myth from truth through data.
Jason’s unique position as a researcher and author gives him unprecedented insight into the differences between generations. In this lively episode, Jason and Wayne dive into:
- how the differences between generations affects Gen Z as customers and distributors
- how the channel, in general, missed the boat when it came to attracting Millennials early on—and why direct selling companies must avoid a repeat with this once-in-a-generation moment with Gen Z
- how to future-proof your company by creating room for the next generations to drive growth
- and much more!
This episode is a must-hear for everyone—regardless of what generation you belong to.
Watch the video below or listen to the podcast.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.