Ep 112: Built to Last in Direct Selling
What separates the companies that last from the ones that fade?
In this episode of Direct Approach, host Wayne Moorehead welcomes Rob Sperry—author, speaker and coach to some of the top leaders in the industry—for a candid conversation on what it really takes to build a sustainable direct selling company.
Based on the themes of his book Built to Last in Direct Selling, Rob breaks down:
- What struggling companies often miss
- Why belief is the foundation of every great field culture
- How to avoid the trap of innovation without execution
Plus: What he’s learned from coaching hundreds of top field leaders—and how corporate teams can better earn their trust.
Built to Last in Direct Selling is available for purchase on Amazon.
Visit builttolastpodcast.com to listen to the audiobook and subscribe to the podcast for a free digital copy of the book.
Listen to this podcast below or watch the video.
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Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.