Ep 101: AI in Action: How Sunrider Is Revolutionizing Direct Selling with Technology
AI isn’t just a buzzword—it’s transforming how direct selling companies operate from automating tasks to enhancing customer interactions. In this episode of Direct Approach, Wayne Moorehead sits down with Gareth Hooper, Chief Information Officer at Sunrider International, to discuss how AI is already making a measurable impact. From AI-powered shopping assistants to predictive analytics that help IBOs stay ahead, this conversation is packed with insights on how technology is shaping the future of the channel.
Whether you’re just starting to explore AI or looking for ways to integrate it more effectively, this episode will give you the strategic insights you need. Tune in as Gareth shares real-world applications, the biggest opportunities, and why AI is a tool to enhance not replace the human connections that make direct selling so powerful.
In this episode, you will:
- Discover how AI is transforming direct selling right now.
- Understand real AI applications driving sales and retention
- Explore AI’s role in customer experience and sales
And more!
Watch this podcast below or listen to the podcast.
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Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.