BONUS: The State of the Channel: Navigating Growth, Pivots and AI Disruption
BONUS episode of the Direct Approach—an exclusive Masterclass with Direct Selling News Founder and CEO Stuart Johnson. The direct selling industry is evolving, and no one understands the transformation better than Stuart Johnson. In this must-listen episode, Stuart—a 40-year industry veteran known as the “CEO Whisperer”—shares his expert insights on the challenges and opportunities ahead.
From the rise of AI and digital innovation to the impact of increasing competition from retail giants and gig economy platforms, direct selling is at a crossroads. Stuart dives into the key shifts shaping the industry, including which companies are thriving; why some are struggling; and where the biggest growth opportunities lie.
With a forward-looking perspective, Stuart delivers actionable strategies for leaders navigating this new landscape. Whether you’re focused on innovation, expansion or staying ahead of disruption, this episode is packed with insights to help you adapt and succeed.
Don’t miss this exclusive conversation with one of the most influential minds in direct selling as he explains where the channel is headed and helps you prepare for DSU later this month.
This special, BONUS episode covers:
- Rising Competition—Direct selling faces growing competition from Amazon and
direct-to-consumer brands. - Business Shifts—Many companies have closed or pivoted to affiliate models,
with mixed results. - Growth Areas—Younger companies and the Hispanic/Latino market are thriving.
- AI & Tech Impact—AI and digital tools are reshaping the industry.
- Future Focus—Despite challenges, innovation and adaptation drive optimism.
And more!
Listen to this podcast below or watch the video.
Available now on your favorite platform! Apple, Spotify, Audible, YouTube
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.