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Stuart Johnson
Stuart Johnson
February 27, 2025 | Back to All Podcasts

Ep 100: The Past, Present and Future of Direct Selling, A 40-Year Insider Shares His Observations

The Direct Approach is celebrating its 100th episode with a special, one-of-a-kind episode you don’t want to miss! Host Wayne Moorehead sits down with Stuart Johnson, Founder and CEO of Direct Selling News and a 40-year veteran of the industry who has quietly shaped some of the biggest names behind the scenes.

Known as the “CEO Whisperer,” Stuart shares his incredible journey from distributor to influential consultant, revealing how his strategic guidance helped companies navigate challenges and seize opportunities. From building trust to maintaining momentum, his insights offer a rare glimpse into what it takes to lead and innovate in an ever-changing market.

Stuart explores how the direct selling industry is evolving amid competition from retail giants like Amazon and the rise of gig economy side hustles. You’ll learn about emerging growth markets and the critical shifts companies must make to stay relevant. With his forward-looking perspective, this episode is packed with actionable advice and strategic vision to help direct selling leaders adapt, grow and thrive. Don’t miss this exclusive conversation that’s sure to inspire and empower anyone in the industry.

In this episode, you will be able to:

  1. Learn how to thrive in a changing market.
  2. Understand the Amazon effect and what ecommerce means for your business.
  3. Navigate the pitfalls of private equity.
  4. Discover the surprising growth markets you may not be aware of.
  5. Tap into the future of direct selling and position yourself for growth.

And more! 

Listen to this podcast below or watch the video.

Available now on your favorite platform! Apple, Spotify, Audible, YouTube

Wayne MoorheadWayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.