Ep 85: Direct Selling Gets Fluid: A Digital Transformation Built for the Channel
On this episode of Direct Approach, Wayne is joined by Ryan Scott, Chief Strategy Officer of Neumi.
Ryan brings a wealth of experience in direct selling and digital transformation to the table. With an advertising and communication background from BYU, Ryan’s journey from consulting for Chuck Norris’s water bottle company to co-founding Neumi reflects his deep understanding of the modern direct selling landscape.
His strategic vision has been pivotal in propelling Neumi’s rapid growth, marked by a successful transition into network marketing and direct sales. Ryan’s commitment to simplifying business for consultants and distributors has been integral to Neumi’s continued success. His unique perspective and innovative approach to product positioning and market entry contribute significantly to the conversation around direct selling digital transformation strategies and successful ecommerce platforms.
Ryan and Wayne will also be joined later in the episode by Mike Tingey and Brandon John from Fluid. You’ll learn more about their intuitive platform that unifies all distributor activities. Fluid’s app has delivered explosive growth—it’s been a gamechanger for Neumi, and they’ll take a deep dive into why.
But first Ryan will share his thoughts on all the hot-button topics in the channel regarding ecommerce. You’ll learn how Neumi is emphasizing technology, empowering distributors and embracing data to keep their strong startup momentum going.
Key insights:
- Removing Barriers for Success
- Uni-level Compensation Plan
- Importance of Technology in Direct Selling
- Overcoming Challenges in Business with Collaboration
- Founding Story of Fluid
- Empowering Distributors with AI-Powered Tasks
- Embracing Data-Driven Decision-Making
- Accessing Fluid’s Services
And more!
Watch this podcast below or listen to the podcast.
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Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.