Ep 49: Why Direct Selling Depends on Authentic Connections
Kody Bateman is Founder & Chief Visionary Officer at Promptings. He founded SendOutCards in 2006 to encourage people to stay in touch with one another. The concept quickly caught on and today, his systems have been used by more than 1 million people, with over 200 million greeting cards and 13 million gifts sent. In 2022, the company announced it was rebranding itself as Promptings…Powered by SendOutCards to align with Kody’s foundational Prompting Process philosophy. The rebranding is part of his mission to unite the world by encouraging people to act on their promptings to create genuine human connections.
In this episode, Kody talks about the pivotal story behind the company and what led to the rebranding. He discusses the importance of defining your mission and how it affects distributors and customers and explains why community has become such a strong focal point in direct selling. He and Wayne also look at how the direct selling channel uses community as a differentiator.
Kody also shares what he’s learned about the importance of depth in achieving longevity and why creating genuine human connections in a digital world is more challenging—but crucial. Finally, he offers tips for introducing personal development to the field in natural ways to strengthen culture and community.
Watch the video below or listen to the podcast.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.