On today’s episode of Direct Approach, Wayne is joined by Jeff Bell, CEO at LegalShield, the leading provider of legal, privacy and identity theft protection services in the United States and Canada. Since his arrival, LegalShield has grown to over 1.8 million members, protecting and empowering over 4.6 million lives. Jeff’s career has spanned such diverse brands as Microsoft, DaimlerChrysler and Ford Motor Company where he’s held various executive positions.
With such an interesting and varied career—there are no shortage of topics that Wayne and Jeff will touch on in this episode! Jeff and Wayne cover A LOT of ground, including the difference between your corporate vision and mission, how to define both and why neither of them is intended to be fixed.
Jeff will also share his successful product development and expansion strategy which focuses catering to your core audience while still reaching out to the masses. Jeff has so much wisdom to share—he’ll offer several key tips on how to create the types of high standards your competition must position itself against as well as how to embrace technology to enhance your brand.
Best of all, Jeff shares the one key career philosophy he’s been utilizing since college. Here’s a preview: put yourself in a position to say yes. This is an inspiring and thoughtful episode with one of the most dynamic and diverse executives in direct selling—make sure to download and dive in to this incredible content!
Watch the video below or listen to the podcast.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.