Ep 84: Navigating the Canadian Market: A Masterclass for Direct Selling Success

On this episode of Direct Approach, Wayne is joined by Peter Maddox, President of the Direct Sellers Association of Canada. Peter has served as the President of DSA Canada since 2018. As President, he is passionate about promoting the growing positive impact that direct selling has on Canadian individuals and communities, as well as ensuring that the association remains an influential representative of its member companies.

His role at DSA Canada includes strategic planning, government relations, regulatory affairs, media relations and member engagement as well as being the public face of the organization. Peter has extensive experience with associations and marketing. He has an MBA from Chifley Business School and a Marketing Degree from the University of Tasmania.

Peter will provide a Masterclass on the state of the channel in Canada, including sharing what works and what doesn’t in the market as well as offering valuable insights on Canada’s regulatory environment and tips for how to best establish a presence in the market.

But Peter’s expertise extends far beyond our neighbors to the north—he will also delve into the generational dynamics impacting direct selling globally; share his thoughts on the importance of storytelling and in-person events to the channel; and discuss technology’s vital role in the future of direct selling. This power-packed episode of the Direct Approach podcast will help you move the needle in Canada and provide valuable insights that apply to markets around the globe.

Key insights:

• Defining Direct Selling
• State of Direct Selling in Canada
• Canadian Regulatory Environment
• Tips for Entering the Canadian Market
• Generational Dynamics in Direct Selling
• Importance of Storytelling in Direct Selling
• Technology’s Role in Shaping the Future

And more! 

Watch this podcast below or listen to the podcast.

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