Ep 64: Building Trust, Customer Retention and Empowering Consultants
On this episode of Direct Approach, Wayne interviews Eric Reisdorf, President and General Manager of Ambit Energy—the leading direct selling energy company in the US. Eric shares their approach to building trust, enhancing customer loyalty and igniting the potential of their consultants through setting realistic income expectations.
00:05:32 – Gaining Trust
00:15:06 – Setting Realistic Expectations for Consultants
00:21:07 – Incentivizing Customer Retention through Compensation
00:22:53 – Corporate Responsibility in Compensation
00:26:20 – Differentiation and Positioning in a Competitive Market
00:30:15 – Empowering Consultants with Mobile Technology
00:35:30 – Segmentation and Tailored Journeys
00:36:03 – Importance of Authenticity and Boldness
Eric joined Ambit Energy in July 2022 after more than 20 years of experience across a variety of roles within the retail energy industry. Eric leverages his prior roles in product development and pricing, financial planning and customer lifecycle strategy to continue to drive consultant and revenue growth for the company. His dedication to building trust and fostering strong relationships with Ambit Energy’s consultants, field leaders and customers has been instrumental. With a firm understanding of the competitive and regulated market, Eric continues to drive innovation to position Ambit Energy for ongoing success.
Watch the video below or listen to the podcast.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.