In this episode, Wayne is joined by Amber Olson Rourke, Co-Founder and Chief Sales and Marketing Officer of Neora. Amber leads Neora’s brand strategy, product development, creative services, sales, PR, communications, digital marketing, social media and events.
Wayne and Amber will discuss how keeping a streamlined product portfolio helps build brand equity and reputation. And they’ll share the lessons they’ve learned about trusting their instincts. Finally, they’ll give their take on how the pandemic has allowed the channel’s most tech-savvy companies to bring their customers even closer to their brands. And don’t miss Amber’s key tips on building a meaningful, memorable customer experience at every touchpoint.
Listen to this podcast below or watch the video.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.