Ep 40: The Power of Collaboration
With a career in direct selling that spans more than 30 years, Garrett McGrath is a respected leader with a profound understanding of the channel and its needs. He has built field organizations of more than 150,000 distributors in 21 countries and most recently served as CEO and President of a publicly traded network market company.
Since 2012, Garrett has also served as President of the Association of Network Marketing Professionals. As a passionate advocate for the future of the channel, he leads through a simple and straightforward approach that understands the different habits, traits and practices of corporate and field leaders and works to bring them together for effective collaboration.
Wayne and Garret talk about everything from collaborating with field leaders, creating bespoke onboarding experiences, customer community groups and how to plug into what’s working in social media right now. Finally, he shares why he believes the next 10 years can be the best decade for direct selling.
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Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.