Ep 56: Unlocking the Power of Segmentation
Join Wayne and Heather Chastain on this exciting episode of Direct Approach as they embark on a captivating exploration of multigenerational marketing. Uncover the hidden intricacies of precise messaging and segmentation as they unveil surprising insights and perceptions discovered through Heather’s groundbreaking generational research study in the direct selling industry.
Discover the unique advantages that direct selling excels at that are key areas where companies can maximize their efforts to meet consumers’ evolving needs and attract a new generation looking to earn extra income. From understanding the importance of incentives to recognizing the shift in public recognition, this episode has it all!
Heather Chastain is a social-selling thought leader with more than 20 years of cross-functional experience in sales, marketing, supply-chain, operations, and executive leadership. As the Founder and CEO of Bridgehead Collective, Heather is focused on developing and encouraging successful entrepreneurs and established companies navigate this time of radical change. She is passionate about combining data, research, experience, and a little bit of storytelling to help craft strategic solutions and drive needle-moving results.
Listen to this podcast below or watch the video.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.