Ep 11. Tackling the Amazon Challenge
On today’s episode of Direct Approach, Wayne is joined by Danny Lee, President & CEO of 4Life. After graduating Magna Cum Laude from the University of Utah with dual degrees in Accounting and Finance, Danny moved to Silicon Valley. From there he returned to Utah to work for Overstock.com. In 2008, Danny became a part of the direct selling family when he became 4Life Research Chief Operations Officer. In 2016, he became Chief Marketing Officer and in 2017 was appointed President and CEO.
Danny and Wayne take a deep dive into 4Life’s retail pricing strategy and how their approach turned the Amazon challenge from the elephant in the room to a positive piece of the business that benefits everyone. If you are looking for tips and tricks on how to manage Amazon from a compliance standpoint and how to keep it a win-win for corporate and the field—this is the episode for you!
Danny will also share insights and lessons from 4Life’s recent brand refresh—you’ll get some invaluable takeaways on the process and the principles behind updating your brand the right way. And you don’t want to miss his thoughts on where and how to best spend your marketing budget.
Watch the video below or listen to the podcast.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.