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Chris McDermott
Chris McDermott
June 20, 2024 | Back to All Podcasts

Ep 82: The Power of PR: Direct Selling’s Unique Challenges and Opportunities

On this episode of Direct Approach, Wayne is joined by Chris McDermott. As the CEO of The 1:1 Diet by Cambridge Weight Plan, Chris brings a wealth of experience and a unique career journey to the table. Transitioning from a journalism and PR background, Chris has showcased exceptional leadership skills throughout his 17 years with the company. Today Chris leads the board of directors and helps to set and drive forward the strategic direction of the company.

And the company has quite a story to tell! It’s 100% employee owned—a true rarity in any industry, but especially so in direct selling. In 2019 The 1:1 Diet won the highly prestigious Employee-Owned Business of the Year Award, and Chris is now Chair of the Employee Ownership Association.

Chris’s unique trajectory and career path offer fascinating insights and clear takeaways. In this episode he’ll share how he has evolved as a leader, embracing a more authentic approach that empowers others. He’ll also explain his unique perspective on the importance of PR in direct selling.

For an enlightening discussion on these topics, plus the ongoing digital revolution and the challenges of being both leader and servant in an employee-owned company, make sure to check out this impactful new episode of the Direct Approach podcast.

Key insights:

  • Courage and Patience in Career Shifts
  • Overcoming the Challenges of PR in Direct Selling
  • Embracing Growth and Change
  • Navigating Uncertainty in Direct Selling
  • Leading an Employee-Owned Business
  • Digital Revolution in Direct Sales
  • The Importance of Brand Alignment

And more! 

Listen to this podcast below or watch the video.

Available now on your favorite platform! Apple, Spotify, Audible, YouTube

Wayne MoorheadWayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.