Ep 59: Creating Brand Connections
On this episode of Direct Approach, Wayne Moorehead interviews Brian Gill, CMO of 4Life.
4Life, The Immune System Company, was founded in 1998 on four values: science, success, service and satisfaction.
As CMO, Brian believes that “everything is boring” and loves the challenge of engaging an ever-distracted audience of customers and Distributors. He brings focus and freshness to the brand with innovative tools and by creating an exceptional brand experience through impeccable communication and compelling visuals. Brian also believes Brand Connection—the connection between a company’s brand and Distributors’ brands—is the key to differentiation, loyalty, and long-term success for this storied industry.
Wayne and Brian unpack the concept of brand connection and talk about the power of saying yes, attraction marketing, and how companies can compete against the gig economy. Plus, they dive into 4Life’s massive success in the Hispanic market and what they do differently to engage this rapidly growing market, projected to reach $19.48B by 2028.
Listen to this podcast below or watch the video.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.