Ep 53: Looking at the Opportunities Ahead for Direct Selling
Today’s episode features a very special guest, Wayne’s older brother, Russ Moorehead, the Chief Marketing Officer of Nu Skin.
Russ brings a wealth of experience to the table, starting his career in direct selling shortly after college, then 16 years as the Senior VP of Digital Strategy at Estée Lauder Companies and now as the CMO of Nu Skin where he leads the company’s global brand efforts.
Nu Skin, a 39-year-old publicly traded company operating in 50 countries, recently ranked ninth on the 2023 DSN Global 100 list, with $2.23 billion in annual revenue for 2022. Known for their ageLOC Beauty Devices and the success of AP24 Whitening toothpaste through social selling, however, Nu Skin has made a significant impact in the channel in more ways than one.
During this episode, Russ shares:
- insights on the evolution of direct selling
- the importance of taking risks
- cultivating a purpose-driven workplace culture
- and leveraging technology to empower people to be successful
Additionally, Russ and Wayne discuss the challenges and opportunities of remote work. They address the misconception of a one-size-fits-all solution and highlight specific roles that may not be suitable for remote environments.
Listen to this podcast below or watch the video.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.