Ep 136: Jorge Reyes on Leading Through Change in Direct Selling

How do direct selling companies evolve without losing the human connection that built the channel? In this episode of the Direct Approach podcast, Wayne Moorehead sits down with Jorge Reyes, CEO of VitalHealth Global, to explore what it takes to lead through change in today’s rapidly evolving direct selling landscape.

With experience on both the corporate and field sides of the business, Jorge shares a unique perspective on how companies can adapt to changing consumer expectations, stronger distributor demands and increasing technological disruption while still keeping people and relationships at the center.

The conversation explores how modern consumers have become more informed, selective and research-driven than ever before. Jorge explains why companies must evolve their leadership approach, embrace transparency and rethink how they support both customers and distributors.

Additionally, the discussion focuses on how organizations can navigate change without losing the foundation that makes direct selling unique. From technology adoption and social commerce to trust, culture and field alignment, Jorge outlines why leadership matters more than ever during periods of transformation.

For executives leading direct selling strategy, leadership development and organizational change, this episode offers a practical framework for adapting while building stronger trust and long-term growth.

In this episode, you will:

• Understand how consumer behavior is reshaping direct selling
• Learn why transparency and alignment are critical during change
• Discover how companies can evolve while preserving human connection

Listen or watch this podcast below!

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