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Designer Alexandra Mayr Gracik Named CEO of Sabika Jewelry

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Photo: Alexandra Mayr Gracik succeeds Karin Mayr, her mother, as Sabika president and CEO.

Sabika, a family-owned luxury jewelry company based in Pittsburgh, Pennsylvania, has announced a family leadership succession that has been planned for several years. Alexandra Mayr Gracik was named president and CEO.

She succeeds her mother, Karin Mayr, who has held the position since the company’s founding 17 years ago. Mayr will continue her role as chairwoman of the board and special advisor to Sabika’s Consultants across the United States.

“I am so proud to know that my daughter Alexandra is now leading a company built by our family,” said Mayr. “Her work continues to promote our mission of bringing beauty, joy and opportunity to women of all ages and diverse backgrounds through a new generation of Sabika Parties that bring women together in a variety places. I’m planning to spend most of my time in the field helping to inspire and coach our Consultants across the United States.”

Sabika offers a luxury jewelry product designed in and for the United States lifestyle and produced in Europe by artisans. Gracik joined the company in 2005 and has most recently served as vice president of Design and Product Development, working in collaboration with Mayr. Formally trained at the Fashion Institute of Vienna, Gracik will remain the head designer for the firm’s heirloom collections.

Sabika started from the family’s kitchen table in Pittsburgh at a time of financial need for this immigrant family who came to the U.S. in 1985. Prior to founding the company, Mayr was a trend forecaster and marketing consultant and collaborator between European fabric mills and top U.S. designers. She was determined to build a company that connects women in every community.

“It is an honor to succeed my Mom in leading a company with a focus on connecting and empowering women across the United States,” said Gracik. “My goal is to expand Sabika’s reach to an even wider audience and, with our newest Basics by Sabika™ Collection, to help women of all ages to become successful entrepreneurs while expressing their own style. We are dedicated to helping women succeed in business and in life through our jewelry designs that are created by women for women of all age groups and walks of life.”

SimplyFun Releases New Reading & Language Skills Game

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SimplyFun, LLC., the publisher of award-winning educational board games, has released a new reading and language skills game, ARTributes, which recently earned a 2018 PAL (Play Advances Language) Award.

ARTributes challenges players ages 7 and up to take turns drawing pictures based on chosen descriptive words. The rest of the players or teams must try to guess what the picture is to win points. This helps players learn a range of adjectives to add to their vocabulary. ARTributes also builds imagination and creativity when players choose descriptive words and then decide on an image to draw related to those words.

The PAL Award recognizes outstanding toys, games and books unique in encouraging speech development based on more than 30 years and 15,000 therapy hours of insight by Sherry Artemenko, a leading language expert and educator.

“Kids really loved this game as they drew their descriptive word and listened to all the guessing going on,” said Artemenko. “What a great way to learn vocabulary and try to describe an attribute visually, which brought on a lot of explanations. Your creativity, hard work, and developmental focus is evident in this outstanding product.”

Reading and language arts, one of four skill sets that are the focus of game development at SimplyFun, hone in on letter recognition, phonics, spelling, vocabulary and storytelling to support a love of reading and comprehension of early wordsmiths and future grammarians. Other skill sets at SimplyFun include math and STEM, life and thinking skills and social sciences & Studies.

doTERRA Celebrates 10 Years by Giving Back

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Pleasant Grove, Utah-based doTERRA, a global essential oils company, recently celebrated its 10-year anniversary by staying true to its mission to change the world one drop, one person, one community at a time. The company’s founders thanked the nearly 2,500 employees in Utah and additional 500 global employees with a bonus that gave full-time employees $1,000 and part-time employees $500 for each year they have been with doTERRA.

doTERRA’s founders recognized that the unprecedented growth of the company would not have been possible without the millions of doTERRA Wellness Advocates and customers and thousands of corporate employees.

“Over the past decade, we have witnessed countless miracles and cannot express the depth of our gratitude for the contributions from doTERRA employees,” said David Stirling, founding executive, chairman and CEO. “However, we are just beginning. The future is bright and the decades to come will be even more exciting and rewarding as we continue to work to fulfill our vision of sharing essential oils with and serving every home throughout the world.”

The founders also announced they would raise doTERRA’s starting minimum wage to $12 an hour. The celebration continued with a Day of Change, where doTERRA’s global family served others in a variety of ways doTERRA supports hundreds of charitable organizations each year through corporate giving and the doTERRA Healing Hands Foundation. For the Day of Change, doTERRA hosted a daylong service project in partnership with Days for Girls International where employees and community members came together at doTERRA’s corporate headquarters to make and compile reusable feminine hygiene kits to be distributed to women in developing communities throughout the world. As part of the project, volunteers had the opportunity to learn about the mission and impact of Days for Girls from the program’s founder, Celeste Mergens. The service event produced approximately 1,700 kits.

The doTERRA 10-year anniversary celebration will culminate in a worldwide celebration during the doTERRA Global Convention in Salt Lake City, Utah on Sept. 19-22, where more than 34,000 essential oil enthusiasts are expected to participate.

 

Direct Selling News Honors Channel’s Top Companies in 9th Annual DSN Global 100

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In recognition of those companies offering unparalleled opportunity for individuals to start their own businesses, Direct Selling News today unveiled its ninth annual DSN Global 100, an exclusive ranking of the world’s leading direct selling companies.

2018 Bravo Growth Award winner MONAT Global.

2018 Bravo Growth Award winner MONAT Global.

2018 Global 100 keynote speaker and Bravo Leadership Award winner Joni Rogers-Kante, founder and CEO of SeneGence International.

2018 Global 100 keynote speaker and Bravo Leadership Award winner Joni Rogers-Kante, founder and CEO of SeneGence International.

2018 Bravo Legacy Award presented to Young Living Co-Founder and CEO Mary Young on behalf of her husband, Founder and Chairman of the Board D. Gary Young.

2018 Bravo Legacy Award presented to Young Living Co-Founder and CEO Mary Young on behalf of her husband, Founder and Chairman of the Board D. Gary Young.

Amway named No. 1 direct selling company in the world, according to the 2018 DSN Global 100 ranking (based on annual revenue).

Amway named No. 1 direct selling company in the world, according to the 2018 DSN Global 100 ranking (based on annual revenue).

The DSN Global 100 is a collective effort to show the impact and potential of the $182.6 billion direct selling channel. Unveiled online at DirectSellingNews.com and featured in the June issue of Direct Selling News magazine, this year’s Global 100 companies hail from 17 countries and represent aggregate revenue of $85.2 billion.

“Each year, the DSN Global 100 event allows us to recognize the leading companies in direct selling today,” said Todd Eliason, Direct Selling News’s new Publisher and Editor in Chief. “The companies on the list represent a wide range of products and services, but they share a passion for developing a community of independent business owners who share those products and services with customers in their personal networks. It is a unique and powerful distribution channel.”

A number of direct selling companies reached personal milestones in 2017. Fourteen companies grew 100 million or more last year, and 24 companies each reported annual revenue of $1 billion or more (three companies came just short of $1 billion). For the sixth consecutive year, Ada, Michigan-based Amway claimed the No. 1 rank, with $8.6 billion in revenue. Avon, Herbalife, Vorwerk and Infinitus rounded out the top five on this year’s list.

The annual event celebrating the Global 100 took place on May 2, 2018, at the Renaissance Dallas at Plano Legacy West Hotel in Plano, Texas. During the dinner and awards ceremony, DSN also presented its Bravo Awards for excellence. MONAT collected the Bravo Growth Award for its extraordinary annual sales growth of 667 percent from 2016 to 2017. MONAT’s unique product category focuses specifically on anti-aging hair care while at the same time the company stays true to the founding family’s personal commitment to quality products and transforming lives.

Joni Rogers-Kante, founder, CEO and chairman of Irvine, California-based SeneGence International, served as keynote speaker for the event and received the Bravo Leadership Award for her remarkable personal success story. Growing up in a small town and raising two small sons, there came a moment when she decided to create positive change for a better life for her family.

She wanted to own her own business and to take what she learned to help others in the process. That drive and passion culminated with the creation of her skincare, body care and cosmetics company, which has seen 100 percent year-over-year growth since its founding in 1999, and more dramatic growth over the past five years. Rogers-Kante and her company have come full circle, as she prepares to move her headquarters to her hometown, Sapulpa, Oklahoma, later this year.

Direct Selling News introduced a new award this year, the Bravo Legacy Award, honoring an individual who has made extraordinary professional contributions to the direct selling community that will be felt for generations to come. It is fitting that the first Legacy Award honors D. Gary Young, founder of Young Living Essential Oils. More than two decades ago, he discovered the profound benefits of essential oils. Through Young Living, he and his wife, Mary, have been able to share his discoveries and knowledge with millions around the world and support those in need within the communities where they source the company’s oils. Gary Young’s vision for a hands-on approach to every step of the production process as well as his zest for living life to the fullest resonates at the core of the Young Living lifestyle. This dedication has built the company exponentially and helped Young Living surpass $1.5 billion in sales last year.

DSN created the Global 100 list to acknowledge the successes of individual direct selling companies and provide a clear picture of the magnitude of the industry. In its ninth year of undertaking this project, DSN continues its commitment to create a fair ranking that will showcase a transparent channel, thus providing credibility and consumer confidence as well as research support for those seeking information on direct selling companies.

All photos by: Debi Podvalova

DSN Announces the 2018 Global 100!

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Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.

The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.

We thank all the companies that willingly participated in our survey as well as our dedicated team of researchers who helped us present to you the remarkable achievements of direct sellers around the globe.

The following contains the ranking for the 2018 DSN Global 100 (based on 2017 revenues), our annual list of the top revenue-generating direct selling companies in the world. The list is published in the June issue of Direct Selling News.

Rank Company Revenue
1 Amway $8.60B
2 Avon Products Inc. $5.70B
3 Herbalife $4.40B
4 Vorwerk $4.19B
5 Infinitus $3.92B
6 Mary Kay $3.25B
7 Natura $3.09B
8 Perfect $2.96B
9 Nu Skin $2.28B
10 Tupperware $2.26B
11 Coway $2.05B
12 JoyMain $1.58B
13 Oriflame Cosmetics $1.537B
14 SUN HOPE $1.536B
15 Young Living $1.52B
16 Rodan + Fields $1.50B
17 New Era $1.33B
18 Jeunesse $1.30B
19 Pola $1.22B
20 Ambit Energy $1.15B
21 Belcorp $1.14B
22 DXN Marketing Sdn Bhd $1.10B
23 USANA Health Sciences $1.05B
24 Longrich $1.00B
25 Telecom Plus $979M
26 Yanbal International $971M
27 Isagenix $958M
28 Market America $820M
29 Quanjian $786M
30 Yandi $740M
31 Stream $737M
32 Juice Plus $730M
33 Team National $719M
34 Yofoto $696M
35 Amore Pacific $681M
36 PM International $632M
37 Hualin $577M
38 Faberlic $563M
39 Plexus $562M
40 Arbonne International $553M
41 Miki $535M
42 Golden Days $518M
43 AdvoCare $472M
44 Scentsy $468M
45 Rolmex $459M
46 LegalShield $457M
47 Pro-Health $400M
48 For Days $383M
49 Nature’s Sunshine $342M
50 Resgreen $326M
51 4Life Research $316M
52 Monat Global $314M
53 Apollo $296M
54 LG Household & Healthcare $292M
55 Family Heritage Life $284M
56 OPTAVIA / Medifast, Inc. $257M
57 Hy Cite Enterprises, LLC $253M
58 Alphay $252M
59 Noevir $250M
60 CUTCO/Vector Marketing $245M
61 Best World Int’l Ltd $237M
62 Alpha $222M
62 AnRan $222M
64 Menard $221M
65 Southwestern Advantage $219M
66 Pure Romance $218M
67 Prüvit $214M
68 Norland $207M
69 KK Assuran $205M
70 Green Leaf $201M
71 New Image Group $200.815M
72 SEACRET $200.007M
73 LifeVantage $200.000M
74 NHT Global $198M
75 Merro $192M
76 Giffarine Skyline Unity Co. $179.0M
77 Princess House $178.9M
78 ARIIX $178.0M
79 Cosway $177.9M
80 Kangli $177.6M
81 Mannatech $176.7M
82 BearCere’Ju $169M
83 World Global Network $165M
84 Charle $161M
85 Vida Divina $153M
86 Marketing Personal $147M
87 Diana $144.5M
88 Ideality $143.6M
89 Youngevity $142M
90 Fuxion Biotech $141M
91 Naris $138M
92 Vestige Marketing $127M
93 Jimon $118M
93 Tiens $118M
95 Naturally Plus $111M
96 Usborn Books & More $107M
97 Kasly Ju $104M
98 Immunotec Research Ltd $102M
99 Xyngular $100M
100 ZURVITA $94M

 

Arbonne Launches New Skincare, Essential Oil and Nutrition Products

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Irvine, California-based Arbonne International recently announced it has launched several new products, including a new line of skincare products, two essential oil blends and two nutrition products.

Arbonne RE9 Advanced Prepwork is a new skincare line focused on early maintenance of skin. The collection of four Prepwork products—Cleansing Polish, Hydrating Dew Cream, Gel Eye Masks and Soft Focus Veil Broad Spectrum SPF 30 Sunscreen—are vegan, allergy and dermatologist-tested, gluten-free and cruelty-free. The products formulated with a superfood cocktail of ingredients that contain vitamins C and E, omegas and pea protein with antioxidant and phytonutrient properties.

“Many years ago, our best-selling Arbonne RE9 Advanced skincare line put us on the map with formulas that support healthy aging,” said Michael D’Arminio, Arbonne chief creative officer. “Now, with the launch of Arbonne RE9 Advanced Prepwork, we have a line dedicated to early maintenance, because skincare is so important at every age and stage of life. The goal of Prepwork is to preserve a youthful glow while safeguarding skin from external stressors such as dryness and UV rays. It’s perfect for people in their 20s and 30s, when early maintenance really makes all the difference. We’re also proud to be able to deliver a portion of the sales of Prepwork to our Arbonne Charitable Foundation, since giving back prepares us all for a brighter future.”

Arbonne also launched two new pure essential oil blends: Arbonne Rescue & Renew Pure Essential Oils in Tea Tree and Focus Blend. The two new essential oil blends are for topical or aromatic use and can be applied to the skin once diluted or diffused.

“We’re glad to add two new oil blends to our popular Rescue & Renew personal care line,” said D’Arminio.  “These 100% pure essential oils follow strict seed-to-source standards, from growth in the field to harvest. The Tea Tree and Focus essential oil blends expand our original line of essential oil blends from four to six, to help everyone experience a more holistic lifestyle with a focus on self-care.”

The company also launched Arbonne Essentials Mind Health, a targeted daily formula for supporting both brain health and cognitive performance. The new product is a combination of key botanicals and is vegan, gluten-free certified and non-GMO.

“We set out to develop a formula to support one of the body’s key organs—the all-important brain and its functionality, which we rely on every day,” D’Arminio said. “It’s too easy to take supporting cognitive function for granted, as we tend to focus more naturally on other aspects of healthy living such as physical exercise or eating well. What’s so great about Mind Health is that it’s not only beneficial, it’s also conveniently packaged in a stick pack you mix with water.”

Arbonne Essentials Body Cleanse, a botanical supplement to help detoxify and gently assist in elimination of toxins from the body, was also recently launched. The lemon-ginger flavored formula—which is vegan, gluten-free and formulated with non-GMO ingredients and Kosher certified—helps detoxify by cleansing the system while supporting the gastrointestinal tract.

Scentsy Hopes to Create a Snowball Effect of Generosity

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Fragrance and home décor company Scentsy has enlisted its employees to inspire kindness. On Friday, April 27, to mark International Pay It Forward Day (April 28), owners Heidi and Orville Thompson gave every Scentsy employee $10 to go out in their communities and do a good deed.

This marked the eighth year the Thompsons have encouraged Scentsy employees to canvass their communities with kindness. And they challenged the 120,000 Independent Scentsy Consultants worldwide to participate as well.

The Meridian, Idaho-based company lists generosity as one of its core values, so it comes as no surprise that Heidi Thompson proclaimed International Pay It Forward Day as one of her favorite holidays.

“There can never be too much kindness in this world,” said Heidi Thompson, Scentsy’s president. “It doesn’t take much to brighten someone’s day, and yet the impact can be immeasurable. I love watching this radiate out as one person’s act of kindness gets passed on and on and on.”

In addition to the $10 in cash, each employee was given a small card that invited the recipient to pass on a good deed for someone else. Employees then shared their Pay It Forward experience online with #ScentsyPIF.

USANA Reports Record First-Quarter Net Sales

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USANA Health Sciences Inc., a Salt Lake City, Utah-based health and wellness brand, has reported financial results for its fiscal first quarter ended March 31, 2018. Net sales were $292.0 million compared with $255.3 million in the prior-year period, or a 14.4 percent increase year-over-year.

Favorable currency exchange rates positively impacted net sales by $16.4 million for the quarter. Targeted product promotions offered by the company during the quarter contributed approximately $11 million to net sales, and the company’s launch of its new skincare line, Celavive contributed approximately $9 million in incremental sales for the quarter.

“We are off to a solid start to the year as we continue to see strong momentum in most of our regions around the world,” said CEO Kevin Guest. “The highlight of the quarter was our successful launch of the Celavive skincare line. We launched Celavive in every market except China, where we anticipate launching in the fourth quarter. The initial results from this launch show strong customer demand for this product line around the world. We also offered a targeted product promotion in China that benefited sales for the quarter.”

Net sales in the Asia Pacific region increased by 19.0 percent to $232.1 million for the first quarter of 2018. Within Asia Pacific, net sales:

  • Increased 19.8% in Greater China;
  • Increased 39.6% in North Asia; and
  • Increased 11.6% in the Southeast Asia Pacific region.

Sales growth in Greater China was primarily driven by a 4.9 percent increase in active Customers in Mainland China, while sales growth in North Asia resulted from 17.9 percent active customer growth in South Korea. Sales growth in Southeast Asia Pacific was driven by 27.3 percent active customer growth in Malaysia and 18.2 percent active customer growth in Singapore. The total number of active customers in the Asia Pacific region increased by 5.7 percent year-over-year.

Net sales in the Americas and Europe region for the first quarter of 2018 decreased by 0.6 percent to $59.9 million, and active customers in this region declined 8.6 percent.

“Each of our Asia Pacific regions reported double-digit sales growth in the first quarter,” continued Guest. “We’re pleased not only with our continued growth in China, but also with the double-digit sales growth we reported in several other markets, including South Korea, Malaysia, Australia and Singapore. In the Americas and Europe region, net sales decreased on a year-over basis, but increased sequentially.

“Active customer growth continues to be a challenge for us in this region and a major focus of our team. Several of our 2018 growth strategies are intended to help generate customer growth in this region, including the opening of four new European markets in mid-June. Although we are forecasting sales to be relatively modest in these markets initially, we believe that the excitement of entering these new markets will help generate momentum within the overall region and, most importantly, we’re pleased to be able to offer USANA products to more families across the globe.”

To read the full USANA first quarter report, click here.

Saladmaster Appoints Veteran Executive to Oversee Global Operations

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Fort Worth, Texas-based Saladmaster, a subsidiary of Regal Ware, has appointed Ayo Olaseinde as president, effective May 1, 2018. Olaseinde will be responsible for the global sales and operations of Saladmaster, which now extends to more than 40 countries.  He will report directly to Ryan Reigle, group vice president of direct sales.

Ayo Olaseinde

Olaseinde has more than 35 years of direct selling experience and has spent the past 14 years with Saladmaster. He has served as president of Saladmaster UK, Ltd. since 2016, in addition to overseeing the European, Middle Eastern and Africa (EMEA) markets. Under his leadership, the EMEA division has been one of Saladmaster’s fastest-growing divisions over the past 10 years. He has expanded the brand through distribution and development of Independent Authorized Dealerships, by helping people take advantage of the Saladmaster opportunity.

Olaseinde’s leadership has also led to Saladmaster UK, Ltd. being recognized multiple times by the Direct Selling Association UK as one of the top direct selling organizations in the country. It was awarded the Excellence Award in 2014 and was a finalist for the Company with Heart Award in 2016. Olaseinde also was personally awarded the prestigious Leadership Award in 2015.

Ryan Reigle

He has served on Saladmaster’s senior leadership team for the past four years and has the reputation of being a trusted leader. His wealth of knowledge in the business, along with his experience in various global markets, will be an asset that will continue to build upon Saladmaster’s more than 20 percent growth.

Concurrent to Olaseinde’s appointment, Ryan C. Reigle, president of Saladmaster, will transition to group vice president of direct sales, which includes the Saladmaster and Kitchen Fair brands. He also will be joining Regal Ware’s Board of Directors. Reigle will remain at the Fort Worth headquarters, and Olaseinde will office in Stafford, England, UK.

LifeVantage Opens Customer Program in 7 Countries

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LifeVantage has launched its Global Customer Program, which will provide distributors with the opportunity to sell the Sandy, Utah-based company’s products to customers in seven new markets.

Customers in five European countries—Austria, Belgium, France, Ireland and Italy—as well as the Dominican Republic and New Zealand are now able to purchase LifeVantage products through the company’s field distributorship on a “not-for-resale” basis.

It’s all part of a new initiative that will allow LifeVantage to build a stronger global customer base and expand strategically.

“Expanding our global footprint is one of the company’s highest priorities,” said LifeVantage CEO Darren Jensen. “But we need to do it in a clear and calculated way. This program will allow us to do that and better assess our longer-term investment strategy as it relates to the globalization of LifeVantage.”

“We’re really excited about the potential of this new program,” said LifeVantage Chief Sales Officer Justin Rose. “Being able to leverage our existing global footprint and our distributors’ networks in neighboring markets were two major considerations for us in establishing this program. Our plan is that these markets are just phase one and that we will be able to add other markets to the program as we go.”

The Global Customer Program is a customer-based program only. Based on the success of a given market, LifeVantage will be able to assess if a full market launch is in order. In the meantime, LifeVantage anticipates opening other Global Customer Program markets as circumstances dictate.

Avon Appoints Lori Bush to Board of Managers

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New York City-based New Avon has appointed Lori Bush to the company’s Board of Managers, effective immediately.

Bush is experienced in both the worlds of direct selling and consumer beauty products. From October 2007 through January 2016, she served as president and CEO of Rodan + Fields. During her tenure, the company re-launched under a social commerce model that grew to become a billion-dollar business and one of the largest skincare brands in the U.S.

Prior to Rodan + Fields, she served as president of Nu Skin, the global personal care division of Nu Skin Enterprises and held the positions of worldwide executive director of skin care ventures at Johnson & Johnson and vice president of professional marketing for Neutrogena. She currently serves on the boards of Ruby Ribbon, Viveve, Leo Holdings and Topic Pharmaceuticals Inc.

“Lori is one of the pre-eminent experts in the direct selling industry, and we are excited to welcome her to our board,” said Scott White, CEO and member of the board of New Avon LLC. “As we work to become the No. 1 social selling company in North America, Lori will be a great advocate for our efforts to build the Avon Representative experience of the future through digital advancements and the delivery of an innovative product portfolio.”

“We are thrilled to have Lori on the board of New Avon,” said Jack Stahl, chairman of the board of New Avon LLC.  “Lori brings a wealth of knowledge on how to run a successful direct selling business, as well as deep experience in the beauty and wellness space. Her forward-leaning point of view will be a great asset to our board as we continue to build and grow the Avon business in North America.”

Since her retirement from Rodan + Fields in 2016, Bush has continued her commitment to helping people live better, longer by speaking at direct selling and academic events and writing a number of papers dealing with health, beauty and women’s leadership. She co-authored the bestselling beauty and wellness book, Write Your Skin a Prescription for Change.

“I am very excited to join the board of New Avon and have long respected the company for pioneering the direct selling industry,” said Bush. “It is an incredible honor to work with the board and executive team to restore Avon to its iconic position and reach more women with the life-changing opportunity that Avon provides.”

Bush’s fellow members of the New Avon Board of Managers include Jack Stahl, chairman of the board, New Avon LLC; Chan W. Galbato, CEO, Cerberus Operations and Advisory Company, LLC; Ethan Klemperer, president, Cerberus Operations and Advisory Company, LLC; Susan Kropf, former president and chief operating officer, Avon Products Inc.; Michael Sanford, managing director and co-head of North American Private Equity, Cerberus Capital Management, L.P.; and Scott White, CEO, New Avon LLC.

Young Living Promotes Lori Burgher to Regional President of North America

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Young Living Essential Oils has promoted Lori Burgher to regional president of North America following a strong footprint in Canada.

Burgher has played a critical role in helping the Lehi, Utah-based essential oils company enhance the member experience in Canada with new sales tools and innovative ways to resolve pain points quickly, which resulted in a 55 percent increase in sales.

“Lori is an entrepreneur at heart,” said Jared Turner, Young Living president and chief operating officer. “Her passion to lead and mentor leaders in our membership to build meaningful relationships with their customers has contributed to explosive growth in Canada last year. She has a unique ability to approach marketing and problem solving with creative gusto, and I have no doubt that she will continue to help Young Living meet its business initiatives and continue to grow in North America.”

Before being named general manager of Canada, Burgher joined Young Living in 2016 as director of marketing and communications, where she substantially increased sales, social engagement and brand recognition across the Canadian marketplace. With more than 23 years of sales and marketing expertise, Burgher previously held several positions with Travel Alberta and creative agencies that supported SunRype and Honda Motor Company.