Posts Tagged ‘New York City’
Facebook Influences Buying Decisions More Than 7 Other Social Media Platforms Combined
People turn to Facebook more than any other social media platform to inform their buying decisions, suggests a new survey from The Manifest, a business news and how-to website. This trend occurs even though anti-Facebook sentiment, such as the #DeleteFacebook movement, continues to gain momentum. Consumers are more likely to make a purchase from a brand they…
Read MorePrüvit Up in NYC
Creating brand experiences gives the field a sense of pride, experience, and validation for the brand they are helping create. Developing a brand is much more than just a logo or tagline. According to Marty Neumeier, author of The Dictionary of Brand, a brand is “all the interactions people have with a product, service, or organization.” One…
Read MoreBeauty Direct Sellers Highlighted in Glossy
Glossy, a beauty blog that explores fashion and beauty through the lens of technology, recently keyed in on a few direct sellers who are taking innovative approaches to peer-to-peer selling. A recent Glossy article mentioned Beautycounter, New Avon and Avon Products Inc., all three of which have launched new initiatives in the past year to enhance the…
Read MoreMary Kay Inc. Talks Pink at The Museum at FIT
Mary Kay Inc. partnered with The Museum at FIT (MFIT) to host a scholarly panel discussion, Powerful Pink: From Cute to Confident. The scholarly panel discussion, held at the Katie Murphy Amphitheatre on the New York City FIT campus, was in conjunction with MFIT’s special exhibition, Pink: The History of a Punk, Pretty, Powerful Color, which will be open…
Read MoreThirty-One Gifts to Visit NYC for Holiday Give-Back Events
Company representatives and sales leaders from Thirty-One Gifts are visiting New York City for two days of give-back events Nov. 27–28. Thirty-One’s philanthropic division—Thirty-One Gives—is leading the trip and invited the company’s sales leaders to join them to be part of the celebration to serve and support several nonprofit organizations. A total of 189 sales…
Read MoreAvon Appoints Lori Bush to Board of Managers
New York City-based New Avon has appointed Lori Bush to the company’s Board of Managers, effective immediately. Bush is experienced in both the worlds of direct selling and consumer beauty products. From October 2007 through January 2016, she served as president and CEO of Rodan + Fields. During her tenure, the company re-launched under a…
Read MoreThe Body Shop Launches First-Ever U.S. Out-of-Home Advertising Campaign
OUTFRONT Media recently announced that The Body Shop, acquired by Brazilian cosmetics direct seller Natura Cosmetics in 2017, unveiled its first out-of-home (OOH) campaign in the U.S. leveraging high-traffic outdoor advertising spaces to call upon the public to help ban animal testing in cosmetics. Partnering with Cruelty Free International, the campaign is calling for a global…
Read MoreEspira: Redefining Where Beauty Begins at New Avon
New Avon Founded: 1886 (New Avon 2016)Headquarters: New York CityTop Executive: CEO Scott WhiteProducts: Cosmetics, Personal Care, Health and Wellness As he stepped off the stage, New Avon CEO Scott white could still hear the cheers reverberating throughout the convention hall. Before an audience of more than 6,000 of Avon’s North American representatives in Nashville’s famed Gaylord Opryland Resort,…
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