Posts Tagged ‘New York City’

Prüvit Up in NYC

Creating brand experiences gives the field a sense of pride, experience, and validation for the brand they are helping create. Developing a brand is much more than just a logo or tagline. According to Marty Neumeier, author of The Dictionary of Brand, a brand is “all the interactions people have with a product, service, or organization.” One…

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Beauty Direct Sellers Highlighted in Glossy

Glossy, a beauty blog that explores fashion and beauty through the lens of technology, recently keyed in on a few direct sellers who are taking innovative approaches to peer-to-peer selling. A recent Glossy article mentioned Beautycounter, New Avon and Avon Products Inc., all three of which have launched new initiatives in the past year to enhance the…

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Mary Kay Inc. Talks Pink at The Museum at FIT

Mary Kay Inc. partnered with The Museum at FIT (MFIT) to host a scholarly panel discussion, Powerful Pink: From Cute to Confident. The scholarly panel discussion, held at the Katie Murphy Amphitheatre on the New York City FIT campus, was in conjunction with MFIT’s special exhibition, Pink: The History of a Punk, Pretty, Powerful Color, which will be open…

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Thirty-One Gifts to Visit NYC for Holiday Give-Back Events

Thirty-One Gifts to Visit NYC for Holiday Give-Back Events

Company representatives and sales leaders from Thirty-One Gifts are visiting New York City for two days of give-back events Nov. 27–28. Thirty-One’s philanthropic division—Thirty-One Gives—is leading the trip and invited the company’s sales leaders to join them to be part of the celebration to serve and support several nonprofit organizations. A total of 189 sales…

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Avon Appoints Lori Bush to Board of Managers

New York City-based New Avon has appointed Lori Bush to the company’s Board of Managers, effective immediately. Bush is experienced in both the worlds of direct selling and consumer beauty products. From October 2007 through January 2016, she served as president and CEO of Rodan + Fields. During her tenure, the company re-launched under a…

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The Body Shop Launches First-Ever U.S. Out-of-Home Advertising Campaign

The Body Shop Logo

OUTFRONT Media recently announced that The Body Shop, acquired by Brazilian cosmetics direct seller Natura Cosmetics in 2017, unveiled its first out-of-home (OOH) campaign in the U.S. leveraging high-traffic outdoor advertising spaces to call upon the public to help ban animal testing in cosmetics. Partnering with Cruelty Free International, the campaign is calling for a global…

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Espira: Redefining Where Beauty Begins at New Avon

New Avon Founded: 1886 (New Avon 2016) Headquarters: New York City Top Executive: CEO Scott White Products: Cosmetics, Personal Care, Health and Wellness As he stepped off the stage, New Avon CEO Scott white could still hear the cheers reverberating throughout the convention hall. Before an audience of more than 6,000 of Avon’s North American representatives in Nashville’s famed…

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