May is Asian Pacific Heritage Month, and in honor of this occasion, Direct Selling News is taking a thorough look at this potentially game-changing demographic. The percentage of the global direct selling salesforce that identifies as Asian or Asian American is growing.

Nu Skin announced its financial results for the first quarter of 2025. The company achieved revenue at the high end of its guidance, totaling $364.5 million, but represented a 12.7% year-over-year decrease from $417.3 million in Q1 2024.

The direct selling industry is a mystery to many people, especially lawmakers who often equate it with negative stereotypes of the past rather than recognizing the positive impact it has on state and local economies. Who better to explain all the positive attributes of direct selling than the companies themselves?

Nu Skin Enterprises Inc. announced its financial results for the fourth quarter and full-year 2024. Revenue for 2024 reached $1.73 billion, a 12% decline from 2023. This decrease was offset by Rhyz revenue in 2024, which increased by 32.3% to $286.6 million.

Rhyz Inc., a subsidiary of Nu Skin Enterprises Inc., announced the sale of Mavely. As part of the strategic transaction, Rhyz sold the affiliate marketing technology platform to Later for approximately $250 million in the form of cash and a minority equity stake in the combined Later/Mavely business.

Nu Skin announced its third quarter financial results for 2024. Revenue during the quarter was $430.1 million, down from $498.8 million in the same period of 2023. Gross margin was 76.5%, compared to 76.8% in Q3 2023.

Nu Skin announced its financial results for the second quarter of 2024, reporting revenue of $439.1 million, compared to $500.3 million in the same quarter last year. Total customer numbers declined 14% to 893,514 while sales leaders and paid affiliates declined 16% and 17% respectively.

At a service event hosted at the Salt Palace Convention Center in Utah, Nu Skin Enterprises welcomed its sales leaders as well as representatives from local organizations MTN OPS, Utah Jazz, Hunger Fight, Convoy of Hope and Ashbury Automotive Group to fill the convention center as they packed 550,000 healthy meal kits to support children dealing with food insecurity across the US.

Happi, a publication that focuses on trends and innovation in the household and personal products industries, released its Top 50 US Companies list for 2024. Included in the list are nine direct selling companies.

BELLA Magazine’s 2024 Beauty Awards list highlighted a collection of the publication’s favorite beauty products curated by its panel of beauty experts. Categories included Best in Makeup, Best in Skincare, Best in Hair, Best in Body, Beauty from the Inside Out, Best in Travel, Coolest Tools, Savvy + Fabulous Finds, and Best in Service.

Nu Skin’s 2023 Social Impact and Sustainability Report showed the company’s strides in its effort to prioritize its positive environmental and social impact. Nu Skin’s philanthropic organization, the Nu Skin Force for Good Foundation, was central to these initiatives, supporting children around the world and aiding in the preservation of more than 1.4 million acres of natural habitats to date.

Nu Skin Enterprises Inc. announced its financial results for the first quarter of 2024, posting a year-over-year decline in revenue from $481.5 million in Q1 2023 to $417.3 million. Gross margin during the quarter was 70.5%, compared to 72.3% in the same quarter last year.