It was another record year for the direct selling industry, which garnered $192.9 billion (constant U.S. dollars) in estimated retail sales globally in 2018—a 1.2 percent increase over 2017—and produced 24 Billion Dollar Markets, according to research by the World Federation of Direct Selling Associations (WFDSA), its partner DSAs and direct selling companies around the […]

Avon Products, Inc. has announced a partnership with Fuse Universal (Fuse), a leading provider of next-generation learning technology, to create a global training platform. The initiative supports a central pillar of Avon’s transformation plan to digitize its business and accelerate the selling and earning power of Avon’s millions of Representatives worldwide. The partnership is one element of Avon’s business strategy to […]

According to a BBC report, US direct seller Stella & Dot is ending its operations in Europe. Several UK sales reps, some of whom host parties to sell jewelry, say they have been messaged by the firm to say it has been hit by declines in the value of the pound and euro. Messages have […]

Seldia, the European Direct Selling Association, recently released a new survey on direct sellers in the European Union. Seldia commissioned Ipsos, a Paris-based global market research firm, to conduct a socio-economic study on the direct selling salesforce. This is the first such report in the last 10 years to cover the makeup and motivation of […]

As part of its commitment to Breast Cancer Awareness Month 2018, London-based Avon Products Inc. has unveiled its Pink Light Project, a global breast cancer educational campaign in partnership with Cancer Research UK. Avon is mobilizing its six million Representatives around the world, who together create a unique and powerful woman-to-woman communication network, to share educational information […]

London-based Avon Products, Inc. recently announced key milestones in the transformation of its supply chain, fueling greater flexibility and connectivity throughout its supply chain and delivering marked improvement in service quality as well as satisfaction and retention levels for Avon Representatives. Transformation efforts thus far have included leadership appointments, digital applications and operational changes.  Leadership Appointment Avon […]

Fort Worth, Texas-based Saladmaster, a subsidiary of Regal Ware, has appointed Ayo Olaseinde as president, effective May 1, 2018. Olaseinde will be responsible for the global sales and operations of Saladmaster, which now extends to more than 40 countries.  He will report directly to Ryan Reigle, group vice president of direct sales. Olaseinde has more […]