Innovation has been the heartbeat of direct selling for more than 150 years. It is what transformed a door-to-door book business into a $200 billion global industry that now spans wellness, beauty, home, energy, real estate, financial services and travel. And it is what must carry us forward again.

It’s been a year of milestones at Arbonne, as the company looks back on its 45-year history and how its commitment to the intersection of science and nature has shaped a beautiful and impactful legacy. Arbonne’s theme for 2025 was innovation, but for those familiar with Arbonne, they’d say innovation has always been its north star.

The OC Executive Awards highlights executives in Orange County who are making a difference in the region’s business world through effective leadership that demonstrates resilience, growth and wisdom in their respective fields.

We asked companies of all shapes and sizes to nominate the young corporate standouts who are poised to become the next generation of legendary direct selling executives. We were incredibly impressed with the achievements, ambitions and abilities of the nominees. And, after meeting them, we believe the future of the channel is in very good hands. Congratulations to the 2025 DSN 40 under 40!

The event also served as a product launch for HerCore Essentials, the company’s new collection of women’s health supplements that were designed to support hormonal balance and wellness through all stages of life–from first cycles to menopause and beyond.

Arbonne unveiled its comprehensive Hair Care Collection, designed to promote scalp health and hair vitality. The company debuted the five-product line at its Global Training Conference in Las Vegas.

Arbonne International was recognized by Cigna Healthcare with the Gold-Level Cigna Healthy Workforce Designation for 2024.

The Direct Selling Association in the United Kingdom (DSA UK) named the finalists for the Corporate Awards that will be honored at the Association’s Diamonds of Direct Selling Awards on May 1st. This award ceremony recognizes outstanding achievements of member companies and their distributors.

Industry experts weigh in on whether private equity is worth the risk. Before Beautycounter’s billion‑dollar valuation, a partnership was forming behind the scenes that was expected to launch the company into even higher stratospheres. The Carlyle Group, a private equity firm, was courting the clean beauty brand’s founder Gregg Renfrew with promises of increasing brand awareness and bolstering its […]

In its largest gathering of direct selling executives to date, Direct Selling University (DSU) offered two days of education and training sessions from the experts and thought leaders behind today’s most successful brands and marketplace movements.

DSN recognizes—for the first time ever—a group of innovative trailblazers, whose contributions push their companies’ trajectories upward, while reshaping the direct selling channel for the rest of us. More than two dozen companies answered the call to nominate their most accomplished achievers under the age of 40, who exemplify the kind of leadership skills and innovation that best represents the future of the direct selling channel.

The recipient of the 2023 Bravo Global Good Award, which recognizes companies that take a proactive approach to environmental, philanthropic and social responsibility issues, Arbonne has become known in the direct selling industry for its passionate commitment to empowerment, transparency and sustainability.