2021 was a landmark year for direct selling on many fronts. This post is the second in a series of articles looking back on 2021 and looking ahead to 2022.
More than 30 speakers shared tangible action plans for how the industry’s leaders can continue to grow and adapt in the face of this year’s enduring challenges.
The TrueSmooth Collection packaging supports Arbonne’s goal of having 100% circular economy products by 2025 with infinitely recyclable aluminum bottles and recyclable pumps. The haircare system’s plant-based formulation features Provitamin B5 and an apple vinegar hair rinse to repair damaged hair and enhance shine.
Arbonne announced that its global headquarters will be temporarily closed on July 14 in honor of Global Day of Caring. In place of its daily operations, Arbonne will host multiple company-wide plastic clean-up events as a continuation of its commitment to sustainability.
Arbonne debuted its new skincare line, DermResults, with the DermResults Illuminating Skin Therapy Concentrate, a face serum that addresses elasticity, texture, hydration, and improves dark spots and wrinkles. This concentrate’s formulation includes three key ingredients—15% Vitamin C, 2% Bakuchiol, and 1% Ferulic Acid—which serve as an antioxidant booster and complexion perfector to support the overall […]
Arbonne recently unveiled its mobile-first website redesign with enhanced customer and consultant engagement tools and a simplified shopping experience. The company described the website as a “reimagined customer experience” and believes it will be an important part of its ability to scale from a cloud hosted business-to-business commerce platform as it grows in the future.
Arbonne announced it has appointed Tyler Whitehead to the role of Chief Executive Officer. Whitehead brings almost two decades of experience in the direct selling industry and has also worked as a private practice attorney specializing in securities, mergers and acquisitions, and finance in highly regulated industries. Whitehead has also been an active Board Member […]
Arbonne International, LLC unveiled its Annual Sustainability Report and summarized its green initiatives and results last year. In 2020, the company recovered 365,000 packaging units through its ArbonneCycle program, converted its UK office into a 100% renewable energy-powered location and began using non-toxic glass jars for the launch of its AgeWell anti-aging skincare line. “Our […]
DSN in partnership with Transformation Capital released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]
Arbonne International has appointed Amy Humfleet as the company’s new Chief Marketing Officer. Humfleet brings two decades of experience within the marketing and product innovation category, and has held leadership roles in both the direct selling industry and with well-known beauty and wellness brands. “Amy is a true innovation leader in both marketing and product, […]
To gain perspective and understanding about what’s around the corner for 2021, it seemed prudent to profile some 2020 direct selling outliers. Here, eight executives reflect on a year that sometimes delivered unexpected and rapid increases in sales and growth for their companies, despite less-than-optimal pandemic conditions that caused pain and recession-like contractions for so many […]
Direct Selling Australia announced winners of the 2020 DSA Industry Awards at the first-ever virtual ceremony, attended by industry leaders and peers. The awards recognize the achievements of member companies that are transforming the lives of those seeking flexible and meaningful ways to earn an income. “The awards aim to empower independent direct sellers, fuel […]