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Founded | 1980
Headquarters | Irvine, CA
Top Executives | Jennifer Orlando / CEO
Bernadette Chala | Chief Legal Officer & General Counsel
Tina McCrea | Chief Field Officer
Product Category | Personal Care, Health & Wellness
When I dreamt of Arbonne, I wanted it to be a place where people could flourish. Arbonne founder Petter Mørck saw a future where the power of nature could inspire not only exceptional products but make a profound difference in the lives of everyone who used them. Petter’s vision has been fully realized in the company he built and in the hearts of the Arbonne consultants who share his passion for nature and vibrant, responsible living. As the company marks its 45th year, Arbonne is enjoying the spirit of innovation that has been a constant all along, bringing the best of nature and science to customers around the world.
A Legacy to Celebrate
It’s been a year of milestones at Arbonne, as the company looks back on its 45-year history and how its commitment to the intersection of science and nature has shaped a beautiful and impactful legacy. Arbonne’s theme for 2025 was innovation, but for those familiar with Arbonne, they’d say innovation has always been its north star.
From Petter’s decision to forge a new path towards safer, cleaner personal care products and Arbonne’s longstanding commitment to healthy living to the company’s latest scientific breakthroughs, innovation is simply a way of life.
“We know what a milestone it is for a direct selling company to reach the 45-year mark,” shared Jennifer Orlando, Chief Executive Officer. “We respect the past while staying focused on the future as we lead the way in innovation, technology, science, wellness and sustainability to help our customers achieve even better results.”
Arbonne’s Annual Global Training Conference held this year in Las Vegas was an exciting opportunity for the Arbonne team to celebrate the company’s anniversary, its community of leaders and consistent, purpose-driven growth.
Jennifer took the stage and spoke about Arbonne’s history of partnering with talented direct sellers, and she shared photos of Stian Mørck, Petter’s son and Arbonne’s Brand Ambassdor and other legacy leaders when they joined the company. Connecting its origins to the present and future, Jennifer announced that one of Arbonne’s current top leaders was born in 1992. Laughter and applause broke out across the event space, as many of the leaders in attendance were building businesses when this younger leader was born.
Tina McCrea, Chief Field Officer, shared, “We’ve come so far in terms of our sales leaders—as much as we invest in them, they invest in us. And their success is our success. We have always believed that Arbonne has the best sales field in the industry, and that was made clear once again at our conference in Las Vegas. Arbonne has always led from the front in terms of investing in our sales field to empower them to be their best.”
Arbonne is celebrating this special anniversary throughout the year, including a special focus on nature, just as Petter would have chosen. During the company’s Global Day of Caring and Nature Academy event in October, all employees were encouraged to spend the day in nature, immersing themselves in outdoor experiences organized by Arbonne.
Plant-Powered Potential
Petter Mørck believed in the power of nature—not just for its purity, but for its potential. He was convinced that plant-based ingredients could be both incredibly effective and inherently sustainable and that this was the key to a better state of living. His vision was to create skincare and nutrition products that harnessed this strength of nature to support long, vibrant and responsible living.
His vision has been more than realized at Arbonne, home to nature-inspired collections of skin, body and hair care, and nutrition products sold through an enthusiastic field of Arbonne Independent Consultants working across six international markets.
Today, Arbonne has evolved to reflect the modern needs of consumers everywhere, while staying true to Petter’s vision and values. From its ingredient policy focusing on safe, effective, vegan, gluten-free and non-GMO formulations to its 30 Days to Healthy Living Program that has served millions since launching in 2013, Arbonne continues to be at the forefront of science and nature.
This summer, the company announced a new line of breakthrough products—HerCore Essentials, a line of supplements designed for women at every life stage, crafted with clinically studied ingredients to meet real, everyday health needs.
The Arbonne opportunity has been attractive to prospective entrepreneurs for decades, consistently aligned with Petter’s vision of a place where “people could flourish.” Today’s Arbonne leaders view building a business as more than just an opportunity to earn but also an opportunity to thrive.
“We take a holistic view of what it means to be an Arbonne Independent Consultant. It’s about being a whole person, pushing yourself to be the best person you know you’re capable of being,” explained Jennifer. “It’s an opportunity to be your best self in terms of developing leadership skills and public speaking skills. It’s about investing in yourself as a person and becoming a leader. We think our field does that the best; many of our field leaders are recognized as the best in the industry with loyal customers who have used Arbonne products and followed them for decades.”
Arbonne Independent Consultants often see themselves in Petter’s dream to work at the intersection of science and nature and his desire to do good in the world. The company has been B-Corporation (B-Corp) certified since 2019 and recently completed a recertification process that is required every three years. Arbonne has shifted the conversation about what it means to be a company that gives back by investing through the communities it serves, in addition to the work championed by its charitable foundation. Arbonne is also committed to giving back to the direct selling community, supporting the channel through advocacy and influence.
As Bernadette Chala, Chief Legal Officer, explained, “It’s important to protect our company and sales force and advocate for their businesses with our elected officials. We need to remain vigilant in the current regulatory environment. We must preserve this channel as one of the best opportunities that any industry has to offer as a path to entrepreneurship, and we need to be mindful of how many independent workers there are globally—and the positive impact they have in our local communities.”
A New Era for Arbonne
Arbonne will close out its 45th anniversary in a big way, as the company moves into its new corporate headquarters—a beautiful, modern, high-rise space—in the heart of Orange County, California in January 2026.
While 2026 will hold a new theme for Arbonne, the current flow of innovation never stops and neither does its commitment to remaining an empowering place for Independent Consultants and corporate team members to call home. With new scientific breakthroughs in development for 2026, 2027 and beyond, Arbonne will continue to push boundaries, innovate and improve quality of life—just as it has since 1980.
“We’re going to continue to push and to innovate,” shared Jennifer. “We’re very excited to see what the next 45 years will bring. We have more initiatives and launches on the horizon. We’re just getting started!”
From the November/December 2025 issue of Direct Selling News magazine.
