Billion Dollar Markets

It was another record year for the direct selling industry, which garnered $192.9 billion (constant U.S. dollars) in estimated retail sales globally in 2018—a 1.2 percent increase over 2017—and produced 24 Billion Dollar Markets, according to research by the World Federation of Direct Selling Associations (WFDSA), its partner DSAs and direct selling companies around the…

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WFDSA

The World Federation of Direct Selling Associations (WFDSA) earlier this month released business results for 2018. According to WFDSA: Global estimated retail sales for 2018 were a record $192.9 billion, an increase of 1.2% over 2017. Compound annual growth rate for the period from 2015 through 2018 was 1.7%, showing sustained growth over time. The…

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LifeVantage Launches in Spain

LifeVantage announced that it is expanding its footprint in Europe by launching in Spain. The new market opened as part of the company’s European Leadership Academy in Barcelona. Spain is open for both distributor enrollments and customer orders. LifeVantage will initially offer select products, including its flagship Protandim Nrf2 Synergizer® supplement. “We are extremely pleased with…

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Seldia Logo

Seldia, the European Direct Selling Association, recently released a new survey on direct sellers in the European Union. Seldia commissioned Ipsos, a Paris-based global market research firm, to conduct a socio-economic study on the direct selling salesforce. This is the first such report in the last 10 years to cover the makeup and motivation of…

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Darren Jensen

LifeVantage Corporation (Nasdaq: LFVN) yesterday reported financial results for its first quarter ended September 30, 2018. Highlights from the report included: Revenue increased 13.2 percent to $55.6 million year over year and 2.9 percent sequentially Revenue in the Americas increased 13.6 percent year over year and 1.4 percent sequentially Revenue in Asia/Pacific and Europe increased 12.1 percent year over year and 7.5 percent sequentially Active…

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Record global sales, China inches closer to eclipsing the U.S., and emerging markets gain strength. In 2017, global direct selling recorded US$189.6 billion (2017 constant U.S. dollars) in estimated retail sales—a 1.6 percent increase over 2016. — and up nearly $20 billion since 2014, resulting in a 3.7% compound annual growth rate over the 3-year period…

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Europe Map

The U.S. Direct Selling Association reported in its annual “Growth and Outlook Report” released last month that retail sales of beauty and personal care products in the U.S. slightly declined in 2017, coming in fourth in percentage sales by product category behind wellness, services and home & family care. In Europe, however, 2017 sales of cosmetics and personal care products…

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D. Gary Young, who passed away on May 12, 2018, was the amalgam of a life spent overcoming tremendous adversity—poverty, disabling injury, ridicule and a harsh upbringing fostered in him an unstoppable desire to help others in need. Through Young Living, the company that he and wife, Mary, founded in 1994, Gary Young built a…

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LifeVantage has launched its Global Customer Program, which will provide distributors with the opportunity to sell the Sandy, Utah-based company’s products to customers in seven new markets. Customers in five European countries—Austria, Belgium, France, Ireland and Italy—as well as the Dominican Republic and New Zealand are now able to purchase LifeVantage products through the company’s…

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European Union Flag

USANA, a Salt Lake City, Utah-based cellular nutrition company, has announced its upcoming European expansion. On June 20, 2018, the company will open in Romania, Germany, Italy and Spain, increasing its global footprint from 20 to 24 markets worldwide. “Further expansion of USANA in Europe broadens our international reach, and we couldn’t be more excited,” said USANA CEO Kevin…

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