Vorwerk celebrated its new Thermomix production site in France with the German tradition of the “roofing ceremony,” which celebrates construction progress when the building frame and roof truss of a project are completed. Dr. Thomas Stoffmehl, Spokesman of the Executive Board of the Vorwerk Group, described the celebration as a symbol of the Franco-German friendship and cooperation that has always been promoted at Vorwerk, as well as the growing together of the company’s two identities.
“Our investment project in another production site follows the long-term, global strategy of the Vorwerk Group, which will continue to rely on its competence in product development and production as well as the further expansion of direct sales,” Dr. Stoffmehl said. “In 2022, our direct sales organizations were able to achieve new record sales, with the Vorwerk Group achieving sales of 3.2 billion euros.”
This French production site is part of Vorwerk’s continued investment, not only in France, but also in Wuppertal where the company is investing 47 million euros in a new headquarters and 100 million euros in expanded production and a Research and Development Competence Center.