Vorwerk announced it has become a member of Klimaschutz-Unternehmen e. V., a nationwide network in Germany of companies who are working to promote practical corporate climate action. Through this membership, Vorwerk continues its commitment to sustainability as a priority as it seeks to pursue its Strategy 2030 through responsible growth.
Vorwerk announced a new Brand Space at its Wuppertal-Laaken research, development and production site, featuring a visitor center and brand experience world that will serve as a central point of contact for advisors, employees and external guests. The expansion is part of what Vorwerk calls “targeted investments in the future of the site,” and is a way for the company to bring together its people, business model, products, history and future to tangibly illustrate its Strategy 2030 plan.
Vorwerk announced a new AI-powered Cookidoo Assistant to provide inspiration and guided cooking for users. With this new assistant, the Cookidoo function makes it easier to search and find recipes, compare options, plan meals and find answers to a wide range of cooking and recipe questions.
The Vorwerk Group announced that it is strengthening its international growth strategy with the integration of the Romanian Thermomix and Kobold business into the Vorwerk Group. The distributor of Thermomix and Kobold in Romania, HLK Trade SRL, has experienced considerable growth and success and built a strong advisor network, customer base and nationwide operations. The […]
Strategy 2030 and how both new and mature market growth has catalyzed revenue. In 2025, Vorwerk set its sights on becoming “the world’s most attractive direct sales company,” with a thriving global community and innovative product ecosystems. As part of that ambition, Vorwerk launched Strategy 2030, the company’s long-term growth strategy focused on expanding its […]
The Vorwerk Group announced its financial results for the full-year 2025. The company ended the year with record revenue of approximately $4.1 billion, a 14.1% increase over 2024. Operating results improved 28.2% year-over-year to $321 million.
Innovation has been the heartbeat of direct selling for more than 150 years. It is what transformed a door-to-door book business into a $200 billion global industry that now spans wellness, beauty, home, energy, real estate, financial services and travel. And it is what must carry us forward again.
Vorwerk announced the debut of the Cookidoo Assistant, an AI-supported cooking companion that infuses purposeful, everyday intelligence into guided cooking.
Vorwerk was honored with a Silver Effie in the category “New New” for its overall marketing campaign of the Thermomix TM7, as well as the PR Report Award for “International Communication.” The company was also shortlisted in the “Content Strategy” category of the PR Report Awards.
Vorwerk announced that its new Thermomix TM7 appliance has sold approximately 860,000 units since its launch in February. This marks a record number and the most successful product launch in Vorwerk’s company history.
Vorwerk announced the grand opening of its first Thermomix experiential store in Singapore. The company established its own subsidiary in Singapore and Malaysia last year as part of an investment in Asia and selected Singapore as “the ideal launchpad” for its flagship store.
Following a successful launch of its newest Thermomix TM7 appliance, Vorwerk announced its goals for the future, including “Strategy 2030,” a new vision that builds upon the previous Strategy 2025 to focus on sustainable growth and strong international markets, and shared its 2024 performance data.