The Vorwerk Group announced that it is strengthening its international growth strategy with the integration of the Romanian Thermomix and Kobold business into the Vorwerk Group. The distributor of Thermomix and Kobold in Romania, HLK Trade SRL, has experienced considerable growth and success and built a strong advisor network, customer base and nationwide operations. The […]
Strategy 2030 and how both new and mature market growth has catalyzed revenue. In 2025, Vorwerk set its sights on becoming “the world’s most attractive direct sales company,” with a thriving global community and innovative product ecosystems. As part of that ambition, Vorwerk launched Strategy 2030, the company’s long-term growth strategy focused on expanding its […]
The Vorwerk Group announced its financial results for the full-year 2025. The company ended the year with record revenue of approximately $4.1 billion, a 14.1% increase over 2024. Operating results improved 28.2% year-over-year to $321 million.
Innovation has been the heartbeat of direct selling for more than 150 years. It is what transformed a door-to-door book business into a $200 billion global industry that now spans wellness, beauty, home, energy, real estate, financial services and travel. And it is what must carry us forward again.
Vorwerk announced the debut of the Cookidoo Assistant, an AI-supported cooking companion that infuses purposeful, everyday intelligence into guided cooking.
Vorwerk was honored with a Silver Effie in the category “New New” for its overall marketing campaign of the Thermomix TM7, as well as the PR Report Award for “International Communication.” The company was also shortlisted in the “Content Strategy” category of the PR Report Awards.
Vorwerk announced that its new Thermomix TM7 appliance has sold approximately 860,000 units since its launch in February. This marks a record number and the most successful product launch in Vorwerk’s company history.
Vorwerk announced the grand opening of its first Thermomix experiential store in Singapore. The company established its own subsidiary in Singapore and Malaysia last year as part of an investment in Asia and selected Singapore as “the ideal launchpad” for its flagship store.
Following a successful launch of its newest Thermomix TM7 appliance, Vorwerk announced its goals for the future, including “Strategy 2030,” a new vision that builds upon the previous Strategy 2025 to focus on sustainable growth and strong international markets, and shared its 2024 performance data.
Vorwerk announced it will be deploying the NVIDIA Isaac robotics platform to develop robot-enabled home experiences. This new collaboration is the next step in intelligent home solutions for the company, who already leans heavily onto digital ecosystems for its product line.
At the Choose France Summit, Vorwerk announced a significant investment in its operations in France.
Vorwerk announced the pre-order phase for its new Thermomix TM7.