Thermomix hosted more than 250 distributors from the U.S. and Canada at its 2023 Annual Thermomix ROAR Conference: Round Up & Roar in Austin, Texas. At the event, the company emphasized a commitment to its U.S. expansion strategy and announced plans to move its corporate headquarters from Thousand Oaks, California to Dallas, Texas by the end of 2023.
The company also announced a rebranded website and the brand’s first-ever U.S. and Canadian loyalty program.
“Throughout the world, Thermomix is known for its incredible team of consultants,” said Fredrik Lundqvist, Thermomix CEO for the U.S. and Canada. “While a common denominator is a deep love for food and culture, each consultant brings something unique to the table by ways of their background and their experiences. Our annual events are a great place to share big news—like our move of the headquarters to Texas—[and] to present new brand innovations and offerings, and to incentivize our teams. But most importantly, these encounters serve to support the essential element of human connection and inspiration. We all come away with new knowledge, ideas, recipes, and friendships which will fuel our efforts all year long.”
This announcement comes as the company experiences strong domestic momentum. U.S. sales for Thermomix reached more than $30 million in 2022, up 28.7% from the previous year. Thermomix’s parent company Vorwerk, based in Germany, reported $4.1 billion in 2022 global sales.