Vorwerk was honored with a Silver Effie in the category “New New” for its overall marketing campaign of the Thermomix TM7, as well as the PR Report Award for “International Communication.” The company was also shortlisted in the “Content Strategy” category of the PR Report Awards.
Vorwerk announced that its new Thermomix TM7 appliance has sold approximately 860,000 units since its launch in February. This marks a record number and the most successful product launch in Vorwerk’s company history.
Thermomix announced the US launch of its new Thermomix TM7, an all-in-one multicooker. TM7 is now available in the US for pre-order at $1,699 through the company’s network of distributors or online.
Vorwerk announced the grand opening of its first Thermomix experiential store in Singapore. The company established its own subsidiary in Singapore and Malaysia last year as part of an investment in Asia and selected Singapore as “the ideal launchpad” for its flagship store.
Germany-based Thermomix announced the opening of a new Experience Center at its US headquarters in Dallas, Texas. The 5,216-square-foot facility will celebrate the company’s European roots as well as its new Texas location and will include a retail showroom with a fully functional media kitchen that content creators and influencers can use to demonstrate Thermomix appliances.
Vorwerk announced the pre-order phase for its new Thermomix TM7.
The Vorwerk Group announced its acquisition of The Mix. Previously not part of the Vorwerk Group, The Mix has served as the largest independent Thermomix distributor in Australia and New Zealand and is the largest direct sales company in Australia by revenue.
Thermomix announced the opening of its first-ever retail space in the United Space. The retail store, located in Doral, Florida, is open to the public and will serve as a hub for special events, seasonal demonstrations and an in-person store where customers can purchase appliances and accessories.
Vorwerk celebrated its new Thermomix production site in France with the German tradition of the “roofing ceremony,” which celebrates construction progress when the building frame and roof truss of a project are completed.
Thermomix hosted more than 250 distributors from the U.S. and Canada at its 2023 Annual Thermomix ROAR Conference: Round Up & Roar in Austin, Texas. At the event, the company emphasized a commitment to its U.S. expansion strategy and announced plans to move its corporate headquarters from Thousand Oaks, California to Dallas, Texas by the end of 2023.
Vorwerk, a German direct sales company founded in 1883, is growing its operations in the United States, introducing a revolutionary way to bring people back to the table. The Thermomix, Vorwerk’s multi-use kitchen appliance, has been inspiring home cooks around the world for over 50 years and is now making a splash in American kitchens. Perfect timing, as all of us are more than ready to enjoy a great meal with the ones we love.
Direct Selling Australia announced the winners of the 2019 DSA Industry Awards on June 24 at its 52nd annual conference, Get in Touch. The awards recognize the achievements of member companies that are transforming the lives of those seeking flexible and meaningful ways to earn an income, often following an exit from the workforce due to […]