Vorwerk announced a new AI-powered Cookidoo Assistant to provide inspiration and guided cooking for users. With this new assistant, the Cookidoo function makes it easier to search and find recipes, compare options, plan meals and find answers to a wide range of cooking and recipe questions.
Strategy 2030 and how both new and mature market growth has catalyzed revenue. In 2025, Vorwerk set its sights on becoming “the world’s most attractive direct sales company,” with a thriving global community and innovative product ecosystems. As part of that ambition, Vorwerk launched Strategy 2030, the company’s long-term growth strategy focused on expanding its […]
The Vorwerk Group announced its financial results for the full-year 2025. The company ended the year with record revenue of approximately $4.1 billion, a 14.1% increase over 2024. Operating results improved 28.2% year-over-year to $321 million.
Vorwerk was honored with a Silver Effie in the category “New New” for its overall marketing campaign of the Thermomix TM7, as well as the PR Report Award for “International Communication.” The company was also shortlisted in the “Content Strategy” category of the PR Report Awards.
Vorwerk announced that its new Thermomix TM7 appliance has sold approximately 860,000 units since its launch in February. This marks a record number and the most successful product launch in Vorwerk’s company history.
Thermomix announced the US launch of its new Thermomix TM7, an all-in-one multicooker. TM7 is now available in the US for pre-order at $1,699 through the company’s network of distributors or online.
Vorwerk announced the grand opening of its first Thermomix experiential store in Singapore. The company established its own subsidiary in Singapore and Malaysia last year as part of an investment in Asia and selected Singapore as “the ideal launchpad” for its flagship store.
Germany-based Thermomix announced the opening of a new Experience Center at its US headquarters in Dallas, Texas. The 5,216-square-foot facility will celebrate the company’s European roots as well as its new Texas location and will include a retail showroom with a fully functional media kitchen that content creators and influencers can use to demonstrate Thermomix appliances.
Vorwerk announced the pre-order phase for its new Thermomix TM7.
The Vorwerk Group announced its acquisition of The Mix. Previously not part of the Vorwerk Group, The Mix has served as the largest independent Thermomix distributor in Australia and New Zealand and is the largest direct sales company in Australia by revenue.
Thermomix announced the opening of its first-ever retail space in the United Space. The retail store, located in Doral, Florida, is open to the public and will serve as a hub for special events, seasonal demonstrations and an in-person store where customers can purchase appliances and accessories.
Vorwerk celebrated its new Thermomix production site in France with the German tradition of the “roofing ceremony,” which celebrates construction progress when the building frame and roof truss of a project are completed.