Vorwerk announced that its new Thermomix TM7 appliance has sold approximately 860,000 units since its launch in February. This marks a record number and the most successful product launch in Vorwerk’s company history. Order volumes from November 2024 to October 2025 increased by more than 200,000 units compared to the previous year, which the company says “underscores the sustained high demand” for its products.
“The Thermomix TM7 record is no coincidence; it reflects the lasting strength of our direct sales model,” said Dr. Thomas Stoffmehl, Speaker of the Executive Board of the Vorwerk Group. “Once again, we see what becomes possible when our community of advisors, customers and employees channels its passion and conviction into a shared effort. Our sincere thanks and appreciation go to the entire Thermomix community.”
Vorwerk’s associate community has also seen growth, which the company believes has been a “key driver of this success.” More than 128,000 distributors were active in the Vorwerk global network, exceeding totals from any other time in the company’s history.
