Thermomix announced the opening of its first-ever retail space in the United States. The retail store, located in Doral, Florida, is open to the public and will serve as a hub for special events, seasonal demonstrations and an in-person store where customers can purchase appliances and accessories.
This new retail strategy is part of the company’s ambitious domestic growth plans, which includes aggressive coast-to-coast expansion efforts and the relocation of the company’s headquarters from California to Dallas, Texas.
“To bring the world of Thermomix cooking even closer to more U.S. consumers, we thought there was no better time than now to open the brand’s first retail location in the US,” said Fredrik Lundqvist, Thermomix CEO. “After more than five decades as a global leader in smart kitchen tech, we’re thrilled with how fast the U.S. has embraced the brand and are excited to bring it even closer to Miami’s vibrant cooking community with our new space. Thermomix is all about celebrating and discovering the love for food–something Miami residents already know and appreciate. Through our interactive demos, events, and in-store activities, we’ll invite the community to explore simple or complicated, healthy or decadent, and always-delicious meal preparation like never before.”
